4 Ways To Get More Likes On Your Practice’s Facebook

By Diana Barsan

A Facebook company page for your practice builds strong and meaningful relationships with your patients. It makes you accessible and approachable to your current and potential patients and gives other businesses and potential patients the opportunity to get to “know” you in an informal setting. It will give your practice a “human face” that will help build empathy and trust. But to do that you need to build your audience and get as many “likes” as possible.

Here are a few ways to do it:

1. Share Original Content

You need to share valuable content for your patients; think about what interests and what challenges them. Stop selling and start engaging! This will generate more comments and likes in no time. But be patient, it is not a competition. It takes time to build trust and to get to know your audience.
Here are some examples of original content:

• Share pictures of your dedicated staff, thanking them for all their hard work

• Talk about a healthcare conference or study club you are attending

• Let your audience know what works best for your practice, share your experience, show how you solve problems in a creative way, establish yourself as an expert that can also connect with his/her patients

• Share an article that inspired you and explain how it’s affecting your practice

• Encourage opinion sharing, and request feedback

2. Suggest your practice Facebook Page to your friends

People you’ve recently become friends with on Facebook may not know that you have a page set up specifically for your practice. Although this is one of the most effective ways to build an audience, it’s important not to use it too often, because people will see it as spam advertising. My advice is to use it once every two months.

3. Email signature

Every email you send is an opportunity to link to your Facebook page and other social media tools that you use. Make sure you add a Facebook button to your email signature. For some help, check out the email signature tool “WiseStamp” for a creative way to link to your social profiles.

4. Check-ins

Encourage your patients to check-in and like your practice Facebook page while they are in your office. This is a fantastic way to boost your visibility and acquire new Facebook likes and feedback in an easy way. Sometimes offering a giveaway (everything from gum to a gift card) will help prod people into checking-in.

5. Share Photos

We live in a visual marketing world, and we have to admit that a picture attracts our attention more than plain blocks of text. The impact of photo sharing on generating Facebook engagement is tremendous. A recent study showed that photos on Facebook Pages received 53% more “likes” than the average post.

– For more examples on how to generate more “likeable” content, visit the Facebook page of Green Valley Kids!