Tips From The Experts:

Health and fitness club website managers should include share buttons alongside priority content such as new class offerings, deals and promotions, event calendar entries and hi-res, action-shot photography–rights permitting, of course. Better yet, make it trackable, as current and prospective members will market your club to their social networks if you give them proper incentive to do so.

– Dino Baskovic (@ProfessorDino), digital strategist, Metro Detroit