Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

Since most gyms/trainers are “local” in nature, they need to make sure that they are optimized for local searches. Google takes into account the searcher’s location automatically, so you don’t need to optimize for “Professional trainer in [enter city here]” in your content. However, you need to do the following:

1) Include your local contact information on every page (combination of header and/or footer) – Company name, Address, and phone number

2) Register your business in Google Places for Business

3) Create a Google+ profile for your business (it is linked to automatically from Google Local searches so you should have it optimized to educate and get them to call/email you – for example include offers here)

Bonus tip – you did not ask for this, but it is critical to add this to your series – Web Analytics. Make sure that you have Google Analytics installed in your website and that the code is setup properly to track visits and keywords. You can’t improve what you don’t measure, so this is essential to see your progress in SEO and Social.

– Michael Freeman, ShoreTel Sky – Hosted VoIP Solutions