Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

1. Actually register your site with Alexa, and provide a validated metrics code into your site. They normally provide the code for you and then you implement the code into the header.

a. The reason to do this is because a site that actually verifies itself with Alexa will usually get better Alexa Rankings. This is not to say that you are going to jump to the top 10 websites in your country, but it will provide you a more accurate measurement of your traffic. In addition, Google Page Rank has to do a lot with the amount of traffic that you receive as well as other variables, but does take hints from Alexa, so by registering with Alexa you are not only helping out your site, but your Google Page Rank.

2. People talk about you needing back links to rank, and while that is true, your onsite SEO still helps you maintain your rankings, and sometimes gives you rankings to keywords you didn’t even think about.

a. Just a few simple things to consider is to keep your titles below 70 characters, and your descriptions at or below 156 characters. These two things will make your site easier to view in a Search Engine Rankings Page (SERP). In addition, make sure the images on your site have their “alt tags” set up, so that they can be indexed properly as well. By doing a few onsite things, you greatly increase the chances of your website going higher in the rankings.

Jason Taic, SEO Specialist, LGD Communications