Tech Tools – Steve Mehr

Share Button

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“As internet marketers, we’re frequently asked how to improve Google rankings. With so many tools available to businesses, it can be hard to pin down a favorite. But in our opinion, the best way to improve your Google ranking is with content marketing. Content marketing refers to the generation and publication of content like blogs, white papers, webinars, podcasts and newsletters. The internet is run on content. Take for instance how popular social media is today. These sites would fold overnight if users stopped sharing content.

Google ranks content and websites according to their value. In the old days, this could be achieved by accumulating enough back links and having enough key words to rank highly. But the recent Google “Penguin” algorithm update closed loopholes that websites had exploited to boost their rankings. Instead, content is displayed according to their perceived value. Social media content that is reshared, retweeted, and liked appears very highly in results as do media items such as songs, videos, and pictures that match users’ search terms. Below that Google displays websites which they determine to be a closest match in terms of user value. To rank higher in Google, your website needs to have content that users find valuable. As competitive as the health and fitness industry is, your business should be publishing content in order to attract traffic and boost your Google ranking.

Users value content that offers them something- information, entertainment, the possibilities are endless. Content is deemed valuable in search engines’ eyes when it appears to be popular with internet users. This means people link to your content, people share your content, and your content provides a user friendly experience. Ideally, your content marketing strategy seeks to engage, teach, inform, entertain, and encourages users to keep visiting your site. As is the case with any inbound marketing techniques, the key is consistency. If you post one blog once every few months, you won’t be able to attract much new traffic to your website. By posting frequently, you stand a better chance of gaining the attention of users online who are searching for a variety of topics, solutions, and businesses.”

– Steve Mehr, CEO of WebShark360,