Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

I’m contacting you from Concentra, a subsidary of Humana, a national health and well-being organization based in Dallas, TX.

Recently, we had the same experience with SEO that we think your readers would find interesting. Our very own SEO Expert Cannon Hill conducted some preliminary research to find one of the KEY ingredients to increasing your search/Google ranking was localization. When individuals seek for any type of service, we found that most use some type of local reference such as the city they currently are located to produce results relevant to their needs. Below, please find a couple of methods we recommend that have been beneficial to our organization:

Claim your locations in Google+ local. This can be done at places.google.com. Once you have an account and locations in Google you can work on optimizing your listings with photos and video and making them as relevant as possible for users. We make sure to update ours at least once a week due to the high volume of changes.

Make sure to have a web page dedicated for each location. Not only does Google recommend this, but it also allows an opportunity to give valuable information about that center to patients/users to help them decide if they would go to the facility and where the facility is located. These pages can be optimized for the user experience along with SEO.

Invest in a location finder tool. Most companies have this, but it gives users a reason to come back to your website rather then going to a Yelp or Google. Incorporating the tool with the web pages created for each location gives users a chance not only to find the location but find out more information if needed.

– Brittany Taylor, PR Specialist, Concentra