Tech Tips From The Experts:

Alexa

Alexa rankings are questionable. For very popular websites, Alexa rankings tend to show similar results to Google Analytics data, which is far more trusted. However, for websites that have less traffic, Alexa results tend to be wildly different from your actual traffic. Having a great Alexa traffic score these days is really just vanity, as it doesn’t mean much. If you want to increase your score, you need to increase your website traffic–the actual eyeballs going to your site and staying for a few minutes. The best way to do this is to create and promote compelling content.

Page Rank

Page Rank means much less than it did a few years ago. It is more of a vanity thing, a ‘nice-to-have’, and doesn’t mean much in terms of how healthy your on-page SEO is. The best way to increase your page rank is to get backlinks. Make partnerships with local businesses and exchange links with them. Get written up by local newspapers and magazines, which can link to you. Start a blog on your website, and produce quality content that other people will link to. Write ‘guest blogs’ for other websites with tips and tricks from your profession, and include links back to your website.

Also, every link on your website dilutes your domain authority or page authority. Remove unnecessary links from your website, and attach all links that point to other websites with a rel=’nofollow’ attribute. This will instruct Google not to grant other websites some of your page or domain authority. Using this method may make other people angry with you, if they are counting on a link from you.

SEO

The most important thing for your SEO is to create compelling content. Write more than 500 words for each page, and make each article you write completely unique, written by you. No one knows your product better than you, so only you are qualified to write about it. Make sure everything you write is spell-checked and has as few grammatical mistakes as possible. Make sure the meta titles and descriptions are complete for every page, and include the keywords you are trying to rank for within them. Make sure to include those same keywords in the actual content on your web page–but don’t stuff keywords, or Google may penalize you.

– Brandon Dennis, the technical marketing manager for buuteeq.com