Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

1. Don’t base all of your success (and resulting strategies) solely on metrics like organic ranking, Alexa or PageRank. Having the #1 ranking and a PageRank of 10 doesn’t mean anything if nobody purchases your product or service (or completes whatever your goal is on your site). Set up free Google Analytics to measure how many visitors are coming to your site, watch how they behave, and see if they are converting as well. Plus, PageRank itself is tricky and misleading.

2. So then, if you’re focus & strategies aren’t based on things metrics like PageRank, what do you base it on? You should be focused on building your site (whether that’s blog posts, social media, etc) with the idea of creating the best possible content that will drive engaged, qualified traffic to your site. Blog posts, surveys, videos, images, and even giving out love to other websites online can all help.

– Alex Peerenboom, Account Executive at www.formicmedia.com, a search engine marketing agency specializing in search and social media marketing for a variety of clients.