Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

The key to building a solid presence for your website is to do your best to improve your SEO, Alexa rank, and Google rank. Here are a few tips on how to do this.

The saying “content is king” is certainly true when it comes to improving your ranking – your content must be creative, high-quality, and relevant. Health and fitness websites should include content that their readers can put to use in their daily lives. Any innovative or creative ideas and tips you can offer your readers will certainly improve your ranking as well.

The next way to improve your ranking is to immerse yourself in social media marketing. First, open accounts on Facebook and Twitter, and consider utilizing Pinterest, LinkedIn, and Google Plus as well. Of course, you can’t expect readers to just naturally gravitate to your social media pages. You must include quality content on your pages and initiate discussion that pulls the reader in and motivates them to participate. Conducting surveys or posting questions is always a good idea, and you can also tie in a giveaway for a modestly priced gift card to be randomly given to one respondent.

You can also offer to write articles for other health and fitness websites, and politely ask for a few links back to your website to be included in the article. This can lead to a recurring opportunity to post on other blogs.

When trying to improve your Alexa rank, first download and install the Alexa toolbar onto your website. Then, the more traffic your website receives, the better your Alexa ranking becomes. You can also encourage other businesses to install Alexa on their websites. Traffic coming from others who also have the Alexa toolbar further improves your ranking.

Another way to improve your ranking is to do a keyword search for words and phrases relevant to your business and include these in your content. Just don’t go overboard – the inclusion of keywords should occur naturally in your writing. Don’t force the issue because this will lead to a bad experience for readers.

– Andrew Schrage, Money Crashers