From Your Health Journal…..”Coke has been known for as a product that has deemed unhealthy by many, but now, they are begin airing two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health. They will state how they have been providing drinks with fewer calories, but will also state that weight gain comes from eating too many calories, not just from soda. This ad campaign comes after many cities starting to ban soda or large consumption of soda. So, it will be interesting to see the feedback from these commercials once they hit the airwaves. As obesity rises in many areas of the world, educating ourselves on proper food consumption is imperative, along with daily physical activity each day. Heart disease is still the number on killer in the United States. Please visit the USA Today (via AP) web site (link provided below) to read the entire article.”
Short snip from article…..
Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: obesity.
The company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.
The ad lays out Coca-Cola’s record of providing drinks with fewer calories and notes that weight gain is the result of consuming too many calories of any kind — not just soda.
Coca-Cola says the campaign will kick off a variety of moves to help address obesity in the year ahead, such as providing more diet options at soda fountains.
For Coca-Cola, the world’s No. 1 beverage company, the ads reflect mounting pressures on the industry. Later this year, New York City is set to put into effect a first-in-the-nation cap on the size of soft drinks sold at restaurants, movie theaters, sports arenas and other venues. The mayor of Cambridge, Mass., has already proposed a similar measure, saying she was inspired by New York’s move.
And when PepsiCo, the No. 2 soda maker, recently signed a wide-ranging endorsement deal with pop singer Beyonce, critics called for the singer to drop the contract or donate the money to groups that fund health initiatives.
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