Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

My wife runs her own physical therapy practice and I run her website. We’ve been operating for a little over a year and I learned a ton about SEO, PPC, website design, marketing, … So far we’ve had some pretty good success from our website. Our Alexa rank in the US is 121,590 which is not very high overall, but all of our local competitors (who have been in business much longer) have ranks in the 10,000,000+ range.

One of my biggest tips is using keyword research when coming up with blog post titles. Create a Google AdWords account (even is you never intend to do any PCC) and use Google free Keyword Tool. It’s a great way to discover how people are searching for your product. For example, we had an article titled “How to Choose a Physical Therapist.”

Is was a social media success driving several hundred visitors to our website, but that phrase is only searched on Google 390 times a month. However, “How to Find a Physical Therapist” is searched for 1900 times! A quick little title change has resulted in much more search traffic to the article.

Tim Murphy, MotionWorks Physical Therapy