Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

Don’t “Over Optimize”!
SEO is not only about optimizing for Google and other search engines. It’s about giving real people an engaging, helpful, and useful website. So don’t stress about stuffing just the right percentage of keywords on a page.

When you write good content and design a beautiful site, people will notice, leading them to spend more time on your site and share it with others. Search engines will see this activity and it will result in higher search rankings.

The most effective sites carefully balance the technical requirements of SEO with the needs of their users. Use your target keywords in content naturally, and make sure your content is amazing.

Write High Quality Content about Pain Points
What questions do your customers ask you again and again? What do you find yourself explaining over and over? What are the topics that get the best response from the audiences you speak to?

These are the topics you should write about. Develop deep, resourceful, “complete” guides to these important pain point topics for your site. Add images, sub headings, and bullet points to break up the content and make it easy to read. Then share this content with your community and encourage them to share it with others.

Search engines are looking for popular content that is shared frequently. Make sure your content is so good, readers can’t help but pass it along!

– Nate Dame, Founder, SEOperks