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Now is the time for businesses to prepare a promotional cause marketing campaign to align with Breast Cancer Awareness Month in October.
October is Breast Cancer Awareness Month, an annual campaign to promote awareness of and education about the disease that will affect 1-in-8 U.S. women and 1-in-1,000 U.S. men during the course of their lives. Breast cancer is a pervasive and deadly disease. Breast cancer is a commonly-diagnosed cancer in U.S. women, second only to skin cancer. And breast cancer death rates for U.S. women are higher than for any other cancer besides lung cancer. Yet when breast cancer is detected early, the five-year survival rate is 98%.
Breast Cancer Awareness Month shines a spotlight on this devastating disease and the importance of having a plan in place to detect the disease in its early stages. The pink ribbon is a dual symbol of the disease and the power of early detection and intervention to prevent the spread of the disease.
There are many ways, large and small, for businesses to participate in Breast Cancer Awareness Month, and the time to prepare a promotional cause marketing campaign for October is now. Businesses can:
* Fund local charity walks that funnel dollars to breast cancer research
* Sponsor fundraising events that provide mammograms for women in need
* Sponsor breast health education workshops
* Promote public service announcements that remind about the importance of breast self-exams, mammograms, and clinical breast exams
On a smaller scale, businesses can simply raise awareness about the disease and the importance of early detection by developing custom products emblazoned with their logo, along with the pink ribbon, and passing them out to staff and clients.
Christine Marion, Director of Retail Operations for EmbroidMe says, “Whatever role a business decides to play in promoting Breast Cancer Awareness Month, EmbroidMe offers businesses the ability to customize products that show support for women’s health in general and breast health in particular.”
Whether businesses are in need of branded clothing, branded office supplies, corporate apparel, or other promotional products such as mugs, keychains, and wristbands, EmbroidMe has hundreds of Resource Centers around the world to help your business develop the perfect promotional products to honor Breast Cancer Awareness Month. EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality. Just click EmbroidMe Locations to find the Resource Center nearest you, or call (877) 877-0234 to speak to a trained design professional.