Tech Tools – Paulo Amaral

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“You posted a very interesting request – one tip that can improve SEO, Alexa rank, and Google rank. You will probably get a litany of answers, many of which will be identical. Some people will tell you that all you need is link building (it certainly helps. Others will tell you that title and alt tags, along with meta description will make Google all fuzzy and warm about your site (true, but many sites do that). Yet others will tell you that tweeting, sharing on LinkedIn, Facebook, and other social media will take you to SEO Nirvana (almost!).

I begin with the premise that a link building campaign is, by default, part of any serious SEO strategy. Similarly, if the person does not optimize the tags, well, get out of the race – you are done. Thus, my main advise is simple – and time consuming. Write well-written articles (avoiding stuffing keywords on places that do not make sense), that provide value for the readership and share them on social media networks. For example, in a blog targeting golf players, I would write articles about the best (this is usually makes for a keyphrase) unknown golf courses, tips to prevent and cope with arthritis, and quotations by the greatest golfers in history. Then I’d research good Twitter hashtags and tweet about the articles using these hashtags. In addition, I’d join golf-related LinkedIn groups and post the articles there, as well as on a Facebook page. Furthermore, I’d add the pictures I used in the articles to a Pinterest page, and provide links to the articles.

This will help boosting the number of visitors to the site (making Alexa very happy). Also, by providing (and properly disseminating) valuable content, it is likely that others will link to your page (link building campaign: check), and share on their social networks, increasing your pagerank.

It is fundamental to say that the most important aspect of any SEO campaign (or marketing campaign, for that matter), is consistency. This is what will set you appart.”

– Paulo Amaral, Founder and CEO, Treasurefy