Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.
If you have a tip, use the contact link above to send it along.
“My main SEO recommendation is a prioritization strategy. Health and fitness are broad categories and are broken up into many different areas (such as nutrition, running, triathlons, weight lifting, etc.). Owners cannot easily improve rankings in the several categories at the same time since there is a limited amount of resources. Therefore, it is crucial for the owner to target one specific category. There are several ways to determine which category. First, target a category that has a ton of traffic and is the most relevant to your business in order to yield a positive ROI. Second, target a specific category that has a low rank for the owner’s fitness site. If the owner already has a good position within Google, there is no point in trying to improve the position. Third, target a category where the probability to getting on the first search page is high relative to the owner’s competitors.”
In addition, owners should target a category in which they own a lot ofcontent so that they do not need to create everything from scratch.”
– Jon Morris, CEO of Rise Interactive