Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.
If you have a tip, use the contact link above to send it along.
My #1 Tip for Fitness websites, is if they are a company that offers local services such as personal training or nutrition counseling, to make sure they submit their websites to the local portion of Google, Bing and Yahoo and to local search engines. By adding their website to local engines, they will gain increased visibility and an incoming link to their website from an authority site. They should submit to Google Local, Bing Local, Yahoo, Yelp, SuperPages, YP.com, Citysearch, Hotfrog, Best Of The Web, etc. a good resource to help owners navigate this process is www.GetListed.org
The second tip I would give them is to make sure they claim all the social media channels with business name on them. Make sure they have pages on Facebook, Twitter, Pinterest, YouTube, Google+, Tumblr, Foursquare, LinkedIn, etc. but not only claim their listings but also stay active on them. Search engines are playing more heavily into social signals and engagement – so if you do use social media you should try to post things that are relevant and make your followers want to share/like/re-pin, etc… the more your followers share your media – the better for your business!
The third tip I would also like to give is: People type keywords into the search engines to find what they are looking for – if those keywords aren’t found in important locations within your website or blog, you will never be ranked for them! Your top keyword should be in the Title Tag of your website, in your keywords, description and within the content on your homepage. Therefore, if you want to be found for “Personal Trainer, New York City” then you should be using that in the copy of your website. If you are not sure what keywords you should be targeting, think about what you would type in a search engine if you were the customer. See what listings are generated for what you searched for. Look at your competitors’ websites and see what other keywords they are targeting as well. A great tool to see what traffic is for your keywords is Google’s Keyword Tool.
The fourth tip I can give is, gain links from websites in your niche or complimentary businesses. Using the keywords you selected to target for your website, find websites that are willing to add links from them to you. It may be as easy as writing a guest blog and including your author information at the bottom of it, such as “Jane Doe is a registered personal trainer in NYC with over 10 years experience. Her specialty is .” and have the keyword “personal trainer in NYC” in your author information link back to your site. There are so many strategies for link building that I would encourage all web owners to do a web search on link tips and test to see what works for them.
I have many more tips that I could include, but for the novice website owner, I would tell them to go to the bookstore and pick up a copy of “SEO for Dummies” and read it from cover to cover – it was the first resource I used when I was building my sites 10 years ago.
– Erica Tevis, of LittleThingsFavors.com