Tech Tools – David Crader

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

My number 1 tip is Google + and Author Rank. Everyone who owns a website and writes content for that website should be using rel=”author” and Google +.

Here’s why:

Google filed a patent regarding ‘Agent Rank’ in 2005

They weren’t able to do anything with it because they didn’t have a system to identify the person (AKA the ‘Agent’) until Google + was introduced. It’s extremely important that Google has a solidified system to ‘identify the person’ in place before rolling out Author Rank or the whole thing would fall apart. That’s why Google requires phone verification to create a Google + account (they text/call you a code to enter when signing up). It’s all in an effort to prevent spammy Google + profiles and ultimately spammy search results.

I am not a doctor, but I could create a website about down’s syndrome and get it ranked on the first page of Google for various keywords if I really wanted to. Google wants to eliminate this possibility. They want REAL doctors to write articles that incorporate that specific doctors opinion in them. Furthermore, they want that doctor to tie that content to their Google + profile so Google can confirm that doctors identity. People want content written by credible authoritative sources.

So, what factors will influence Author Rank you ask? Well, we can’t know for sure, but I’ll give you an example from our whitepaper:

“Social metrics such as Tweets, Facebook shares and Google +1s can all provide Google with more votes to base its rankings on.

Like links, the juice a social signal is able to pass is dependent on the quality of the person’s profile that made the social vote. In general, the quality of a person’s profile is judged by the number and the quality of the friends and followers that person has.

For example, Susie Q may have 1000 followers on Twitter, but if no one is following those 1000 followers, Susie Q won’t be passing much juice to whatever she decides to tweet. If Barack Obama and Charlie Sheen are following Susie Q, and Susie Q Tweets an interesting article, her tweet would pass significant voting power to that article because the Susie Q profile can now be viewed as quality to Google. If important people are following you, Google can assume that you’re also important, so anything you Tweet will be given more trust points and pass more juice.”

Swap out ‘tweets’ with ‘Google + shares’ and I’d imagine it will work the same. To see how we’re preparing for Author Rank here at Evolve you can view our profile pages on our blog.

If you hover your mouse over my name in the text you’ll see the URL is the link to my Google + page, but the URL also has something called ‘Meta Data’ at the end which is where that ‘rel=author’ comes from. If you go to my Google + page under ‘about’ there is a section called ‘contributor to.’ That’s where I link my Google + profile to the Evolve blog thus completing the loop.

– David Crader, Web Marketing Strategist SEO/PPC/Social at Evolve Creative Group ( in Akron Ohio