Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

“My number one tip for this national health and fitness website would be to not worry about their Alexa Rank or Google Page Rank. These metrics may correlate with their overall business and marketing objectives but they are not (or shouldn’t be) success metrics by themselves. This website needs to determine their primary success metric (do they monetize off page views, subscriptions, lead gen, etc.) and tailor their SEO and social strategies to that.”

“If you are looking for a more practical tip, 2013 is going to be the year of the citation. Encourage users to leave reviews on your Google+ Local/Yelp/etc. pages, which will help develop authority in the minds (databases) of the search engines.”

David Carrillo, Manager, Earned Media, The Search Agency, Inc.