From Your Health Journal…..An interesting article in MSN today about chocolate milk and kids by Aimee Picchi. Milk sales appear to be dipping, and the milk industry would like to get approved a low calorie chocolate drink. The popularity of sports drinks and bottled water is replacing milk in school lunches and meals. So, the dairy industry is asking the U.S. Food and Drug Administration to approve the use of low-calorie sweeteners — including aspartame — in milk products. The response from parents will be interesting, as many are concerned with the amount of calories in the children’s flavored milk, but now, many parents will be concerned over chemicals / sweeteners that now may appear in the product. Please visit the MSN web site (link provided below) to read the complete article.”
From the article…..
With milk sales going down the drain, the dairy industry wants the U.S. to approve low-calorie sweeteners for the kid-targeted drinks.
The milk industry is dealing with a crisis, with sales evaporating to their lowest level since 1984. Sports drinks and bottled water are taking the place of dairy as consumers worry about calories and some schools cut back on serving chocolate milk to kids.
But now, the dairy industry is asking the U.S. Food and Drug Administration to approve the use of low-calorie sweeteners — including aspartame — in milk products. So, the agency last week asked for comments and data about the issue.
The reason? Allowing low-calorie sweeteners in milk would “particularly benefit school children” who tend to drink chocolate and strawberry milk at school, according to the petition from the National Milk Producers Federation and the International Dairy Foods Association.
Chocolate milk sold by companies such as Nestle (NSRGY -0.33%) is already available in options like Nesquik’s “no sugar added” flavored drinks, but the dairy industry is arguing that labeling terms such as “reduced calorie” don’t appeal to kids.
To read the complete article…..Click here