Will Grown-Ups Find Lucky Charms Magically Delicious?

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From Your Health Journal…..”There is a great website called Business 2 Community I wanted to share with my readers, and I hope you can visit to see some of their intellegent articles. Today’s review is from that site about food that taste good versus foods that are good for you. The interesting part of this story discusses how kids love many of the sugar cereals, but as it turns out, a good majority of the market for the sugar cereals are actually adults. This supports the theory about habits at childhood that carry over into adulthood. So, the message, be careful with what you give your kids on a regular basis, and try to teach them about healthy choices. This, in combination with physical activity will help them lead a healthier lifestyle. I encourage all of you to visit the Business 2 Community web site.”

From the article…..

The battle between “tastes good” and “good for you” has been waging at kitchen tables for decades. Fortunately, kid-targeted cereals have often come to the rescue –at least for breakfast. Mom and Dad can approve flakes fortified with vitamins and minerals . . . and kids can dig around for marshmallows in their bowl when their parents aren’t looking.

But, those cereals lose their appeal when kids grow up, right? Surely, no one over the age of 18 wants to stare down a leprechaunover their first cup of coffee?

You’d be surprised.

AdAge recently reported that adults now comprise 45 percent of the market waking up to hearts, moons and clovers every morning. And though kids undeniably remain the cereal’s target audience, General Mills has designed an ad campaign to speak directly to Lucky Charms’ older fans—those who never left and those who would like to return to the rainbow.

Critics say the shift in targeting might be a response to pressure General Mills has faced regarding childhood sugar consumption and obesity, but the company maintains there’s no hidden agenda. Rather, it appears General Mills is betting adults won’t mind public acknowledgement of their sometimes secret affections.

For marketers, this move offers more value than purple horseshoes and red balloons. Here are a few lessons I think we can learn from the leprechaun:

Stay agile to stay relevant. In today’s volatile marketing environment, agility is more important than ever. Marketers need to adapt their messages and targeting when consumers shift or when new opportunities emerge —otherwise, there’s little chance to stay relevant.

To read the full article…..Click here