Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

On behalf of Ten Golden Rules and Jay Berkowitz, we would like to submit a tip for your Tech Tools series: Use Cascading Content to improve your SEO and social media presence. Here’s how Cascading Content works:

Step 1 – Create a monthly newsletter (if you don’t have one already) with 2-3 articles and post each article to your website for the SEO value. Email the newsletter to prospects and customers to stay top of mind.

Step 2 – Write a short blog post about each article with a link to the article on your website.

Step 3 – Write a couple of headlines that summarize the main points of each article and post them to your social media networks with a link to the article on your website.

Cascading Content helps with SEO by adding pages and keywords to your website. It also helps create valuable content for your social media channels that is both time and cost-efficient. In addition, when people share / retweet / +1 your posts, it builds links and social signals to your website.

This is the link to our article and infographic on Cascading Content:
http://www.tengoldenrules.com/social-media-strategy.html