Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.
If you have a tip, use the contact link above to send it along.
One quick and easy tip is to use Google Analytics to measure the effectiveness not only of your website, but also of your social media and SEO efforts. Ask yourself these questions, which will help show key performance indicators;
1. Traffic from organic search and social should be trending up, is it?
2. Are people bouncing off my site? Track if this traffic is engaged, and make sure people aren’t just leaving without taking any action.
3. Is this traffic actually making you money? Are people buying or filling out forms/consuming your content?
At the end of the day, if you’re not getting website traffic, and more specifically, you’re not getting quality traffic that is engages and converts, then all the SEO and social media efforts in the world are not going to help.
– Feras is Co-Founder of E-Nor, serving Fortune 500 and helping organizations worldwide become more data driven.