Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

Have a clear strategy. Sites that rank well in search engines tend to focus on key areas of content and then satisfy those content needs really well. Based on your site’s purpose, discipline yourself to write content that will help you fulfill it …..

If you already have something in this vein:

1. Don’t use “click here.” If search engines like to do anything, it’s following links, so make sure your link copy is descriptive and using keywords, if appropriate. Don’t just look at inline links (within body copy), but navigation and footer links too.

2. Remember that people still need to read your content. Don’t fall into the trap of being so focused on optimizing your site for search engines that your content doesn’t make sense to a human. After you optimize, read everything over and make sure the content is still telling the story you want it to tell. don’t try to be an authority on everything.

– Becky Chidester, President, Wunderman World Health