Health Club Attendance Is Increasing In 2016

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Zoom Active Lifestyle Marketing reports a 32 percent increase in its health club audience in Q1 compared to last year’s first-quarter.

exerciseballDespite the emergence of micro-gyms, and a stunning rise in obscure fitness trends, the traditional health club space is witnessing a boom in 2016, according to Nielsen-measured first-quarter data.

Zoom Active Lifestyle Marketing (“Zoom”), the exclusive ad, entertainment, and fitness content provider for 7 of the leading 11 U.S. health clubs, reports a 32 percent increase in its health club audience in Q1 compared to last year’s first-quarter.

The growth of Zoom’s audience reflects the overall prosperity of the health club industry. A Nielsen study conducted in February showed that monthly visits to participating health clubs increased by 2.5 million compared to last year.

This uptick in attendance has helped spur the growth of Zoom’s TV network, which registered 123 million impressions in February, according to a Nielsen-verified study. The Super Bowl, meanwhile, had a peak viewership of 116 million Americans, according to Nielsen ratings.

Beyond the spike in health club attendance, Zoom has been able to broaden its network by entering 579 new venues since the first-quarter of last year. With over 3,000 health clubs in 170 U.S. markets, the Zoom Network is a powerful platform displayed in America’s biggest health clubs, including 24 Hour Fitness, LA Fitness, Planet Fitness, Town Sports International, and Gold’s Gym.

The Zoom Network engages high-value influencers through Nielsen-measured TV, digital, mobile, and custom promotions. “Nielsen confirms that Zoom’s footprint in the health club space is deep and far-reaching. No other health club marketer reaches the active lifestyle consumer at this scale,” said Tom Link, senior executive vice president of sales and marketing at Zoom.

About Zoom Active Lifestyle Marketing

ZOOM Active Lifestyle Marketing is an international media and marketing company
with more than 4,400 digital media locations across the United States, Canada, and the United Kingdom. Zoom’s digital media networks are measured by The Nielsen Company in North America and reach over 25 million unique consumers. Zoom has offices in New York, Chicago, Los Angeles, Pittsburgh, Montreal, Toronto, Vancouver, London, and Manchester.

Automated Lap Counter For Mileage Club And School Walk-A-Thons With Tablet Control

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kidsunningtogetherSchool Mileage Programs and Walk-A-Thon fund raisers just got easier with new Tablets and hands free RFID technology. Using state of the art technology that allows communication via Wi-Fi and cellular, Orbiter Lap Counter / Timer is easy to use. No wires or cables and 3 minute set up.

New embellishments include:

Tablet Operation: Allows Teachers to easily command their class and see real time results on the tablet. Easy to move around on the playground and provide immediate feedback to
students.

Teacher Tag with no batteries: Allows remote control of mileage programs so that students may trade tags between class periods, and individual student effort still tracked. This allows
economy and ease of operation as the entire school does not need a tracking tag for each student.

Optional: Dual Cellular and Wi-Fi Modem Operation, . Other modems required either Wi-Fi
to operate or the cellular modem but not both. Orbiter’s unique modem allows posting of immediate results to cell phones, and the Teacher control tablet. Family and friends now can enjoy seeing immediate results and encourage student progress.

Back Ground: Orbiter is an RFID company that started business in 2006. It is comprised
hardware and software engineers with RFID experience since the mid 90’s. They have produced easy to use software that is specifically designed for physical education teachers. Orbiter is now on version 4. Orbiter partners with Zebra and Motorola. By tracking students rather than RFID tags, lost tags are easily replaced and continuity of past effort retained. The Orbiter system has been tested and used on playgrounds for many years. Tablet operation, Teacher Tag, and dual modems are new for 2015.

Orbiter will be shown at the SHAPE Seattle Convention, at the Washington Athletic Club,
1325 6th Avenue, Seattle, WA 98101 (2 ½ city blocks from the SHAPE Convention Center) between March 17 – 21. Call 866-938-3587 for more information.