Tech Tools – Patrick O’Donnell

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Tech Tips From The Experts:

Be sure to engage prospects online and offline and give them the opportunity to interact with you.

Sounds simple, but this means using offline activities (such as trade shows and public speaking events) to capture leads via multiple channels (text message, QR code scans, web forms, etc.) and having a campaign set-up to immediately respond via email with links to your website. The website will then have videos, white papers or other valuable content that the prospects will like, share and tweet, and this “popularity” (of your videos, social content and website) is what will help to improve your ranking, but also and more importantly the engagement with your prospects and eventual new business.

– Patrick O’Donnell, Managing Director, RevStream Marketing