Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

In 2014, the experts are predicting that more people will be accessing the internet by a mobile device; smart phone, pad, or notebook. All brick and mortar businesses need to make sure that they have a mobile ready website available for people accessing their business information on-the-go.

It is also important to register at the local directories; Google+ Local, Yahoo! Local, Bing Business Portal, Yelp… to start with. However, it is also important to register with at least 20 more local directories.

Reviews and recommendations are going to more and more important, so small business owner should be actively asking happy customers to write positive reviews (from their own computers) any of the above listed websites.

And, it is also important to monitor your brand through all of these channel. If someone writes a negative review, you should respond with an email quickly seeking to repair the situation, and after it is repaired, asking the customer to either amend or take down the negative review.

Another way to fight negative reviews is to make sure that there are at least 10 positive reviews to every 1 negative review.

Finally, it is a good idea to start collecting your clients email addresses. At the very least send your clients a monthly newsletter. You could also announce special promotions and offer coupons by email.

– Lynn Albro, Internet Marketing Coach