Tech Tips From The Experts:

My name is Rens van der Windt. I’m a digital marketing executive from London currently working on data loss prevention for intralinks: http://morethanavdr.com/
This is my tip:

When you want your website to rank higher in the search engine results it is a good idea to start with the most important feature. You can focus on off site SEO but before you do that you need to get the basics right and focus on your website itself. (You call this on site SEO.) Therefore, let’s have a look at the title of your website:

In your top bar/ browser you’ll find the title of your website. This is also called the title tag. Google uses these title tags for their search results. It is the most important tag to make your website visible to the Google search engine. It is therefore important that you come up with a unique title tag. Make sure that the character length of your title tag is not more than 68 (including spaces) as this is the number of characters Google will display in its search engine results page. Because the Google search engine sees the title tags as a primary source of information it is important to create a unique title tag for each page on the website. Also make sure that the title tag is relevant to the content displayed on the page.