Boost Your Fitness Website’s Visibility With Creative Web Design

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By Sarah Hess

seocloudWith the advent of globalization, it’s become a crowded market place. As a San Diego web designer, I see a lot of businesses competing to gain attention, particularly in the fitness and health industries. How is a business to stand out of the crowd when there’s a million franchises in the same town offering the same bootcamp exercises, the same low cal juicing options, and more? The answer is simple: set your business apart with creative web design. Let’s discuss how your business can dominate its niche with top notch web design.

Don’t Blend In, Stand Out!

When consumers search the internet for fitness programs, or healthy food alternatives, they’re looking for something specific. What many businesses don’t understand is they’re looking for something that is both visually pleasing as well as being informative and entertaining. How is a business to accomplish these lofty goals?

The following ideas can help a business to stand out and distinguish itself as a leader in the fitness and health industries:

• Branded unique website. How many websites rely upon tired templates that freebie sites offer? The same color scheme, the same icons and widgets exist in every single fitness site it seems. Absent a branded scheme offered by some of the larger fitness brands, this seems to be a recurring problem in the industry. The good news is, that for less than businesses imagined, they can step out of that rut and get custom designed website content that reflects their unique brand, spirit, and goals. Personalization speaks to consumers. We all ultimately want to feel like we’re receiving a unique experience when we frequent a business and a customized branded website can offer that experience.

• Easy to use navigation. When consumers visit a website, they’re looking for clean, easy to use web design. As a San Diego web designer, I often see businesses have cluttered their navigation, making it nearly impossible for some users to navigate around the site. How are consumers supposed to find what they need and then convert into a sale if a business makes this difficult for them? A good web designer can clean up a site so that it is easy to use and facilitates conversion.

seo• SEO friendly. Search engines want to feature the best, most relevant content for users. But many businesses offer up websites that are counterproductive to that goal. As search engine algorithms change, so too do the requirements to rank highly. Best practices dictate that web designers should focus on clean code, a variety of content, informative and educational content that is a minimum of 400 words of text per page, and more. Businesses seeking to rank well are encouraged to seek the help of a web design firm who can create a website that takes advantage of these SEO friendly tools and anticipates future changes.

• Social plug ins. These days, a business who isn’t present in social media is stuck in the past. They’re also not able to reach consumers in the places they congregate online. Social media is becoming increasingly important as both a method for consumers to find and evaluate the businesses they consider frequenting, but also as an SEO tool. Search engines are increasingly considering the social signals that indicate a website is valuable. The more people interact and share a business’ social content, the higher they will rate in search engines.

It’s Time to Get Creative!

When it comes to positioning a business online, the trick is to think creatively. Good marketing begins with creative web design. All the top notch marketing efforts in the world won’t be able to make up for website shortcomings. Consumers can be drawn to the website, but will they stay? Will they interact? Will they ultimately convert into paying customers? It’s time to start thinking about the important pieces of branding, positioning, and ultimately marketing a successful fitness and health business. And that begins with creative web design.

– Sarah Hess is CEO and owner of Sarah Hess Designs, a full service San Diego web design firm. Sarah specializes in creating websites and marketing materials for small to mid- size businesses that help to position them as leaders in the marketplace. Many of Sarah’s clients are fitness and health industry clients who have found great success with her team’s dynamic designs supported by responsive internet marketing tools. To connect with Sarah, please visit: http://www.sarahhessdesigns.com

Tech Tools – Steve Phillips

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More Tips From The Experts:

seoCreate a blog for your company’s website and try to publish at least two posts per week. Each post should be helpful, informative and/or entertaining and be at least 300 words. Publish blog posts on a regular basis helps improve traffic, readership, search engine rankings and establishes you as the expert in your industry.

Steve Phillips, Purple Trout, LLC

Tech Tools – Chris Huse

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More Tips From The Experts:

alexalogoMy tips for publishers trying to improve their Alexa ranking would be to find Tech based sites where the vast majority of users work in IT or programming. Alexa uses browser based tracking to determine a site’s traffic ranking. So the more browsers that come across your property, the higher your ranking will be. Sites like Reddit are great to post articles and videos because this site’s core demographic is much more likely to have an Alexa toolbar on their browser. The more you can make your site aware to the online tech community, the better you will fair in Alexa’s eyes.

– Chris Huse, CEO – Media-Strike.com

Tech Tools – Dino Baskovic

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Tips From The Experts:

seoHealth and fitness club website managers should include share buttons alongside priority content such as new class offerings, deals and promotions, event calendar entries and hi-res, action-shot photography–rights permitting, of course. Better yet, make it trackable, as current and prospective members will market your club to their social networks if you give them proper incentive to do so.

– Dino Baskovic (@ProfessorDino), digital strategist, Metro Detroit

Tech Tools – Ken Deutsch

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Tips From The Experts:

Improving SEO and Google Rank

seoSEO is more than just keywords on a website. It’s about weaving the same messages and themes throughout campaigns, so that every media placement, every blog post, every newsletter, interview and press release is contributing positively to your overall online positioning.

Remember that Google recently shifted its search engine algorithm, so just inserting key words throughout a website won’t cut it. It is about developing messages to tell a story and then leveraging your online platforms, e.g.. your website, Twitter, Facebook, Google+ to reinforce those messages, improve search rank and amplify the identity of your brand.

Ken Deutsch, JPA: Maximize Your Key Messages. Ken has more than 20+ years educating nonprofits and health associations about how to optimize their online presence and has been published on the impact of social media a few times over the past year, including being featured in: The Foundation for Public Affairs: How Social Media and Mobile Communication Are Changing Public Affairs, and being quoted twice in Search Engine Watch.

Tech Tools – Kyle Wilson

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Tech Tips From The Experts:

socialnetworkSocial Media
The best strategy is to be consistent, be authentic, be engaging. Post at least once a day and two or three times if you can. Share links related to your field, consider what your target audience is interested in and share information on it. Be authentic and casual, don’t write posts as if they are formal corporate memos, give the poster a name. Ask questions of your audience, use that information to fuel future posts. When somebody comments or writes a message: always, always, always respond.

SEO
Consider having your website done or re-done with WordPress. It’s very user friendly and has some of the SEO built in already! You can add to that by installing free SEO plugins like WordPress SEO by Yoast or All In One SEO Pack. The best way to boost traffic to your website is to maintain a consistent blog and engage with other bloggers. It’s very much like social media! Post regularly (once a week) and with valuable information that your target audience would be interested in reading. Ask your readers to share your articles on Facebook/Twitter (this is called a Call To Action or CTA). Reach out to other bloggers and offer them to guest post on your website, and offer to write guest posts for them as well. Find related blogs on the same topic and post honest, thoughtful comments. You will generate a community in no time!

About Me
Artist Sync, Inc. is a non-profit organization dedicated to empowering creativity through business, marketing, and technology. We provide training, consulting, and professional service in fields like web design, social media, blogging, and many others.

Kyle Wilson
Executive Director
Artist Sync, Incorporated

Tech Tools – Avraham Cohn

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Tech Tips From The Experts:

seoMy name is Avraham Cohn and I am the founder and CEO of Digital Development Consulting, a website development and search engine optimization company. An incredibly effective strategy for improving Google Page Rank and gaining online publicity consists of several easy steps that ultimately allows the entrepreneur to follow the digital foot print left by other well established companies and target the same media outlets that they have used to promote their brand.

First, search for popular websites that are both relevant and influential in the entrepreneur’s field of interest. Then go to http://www.opensiteexplorer.org and type in the URL of these competitor sites. The entrepreneur will now have access to the linking profile of these sites and thus, a roadmap, of effective online properties to target and build connections with. Email the editor/webmaster of these new found sites to request a brief chat to connect and offer some insights. Finally, follow up several days later with another email affirming your interest in building a connection with the site’s community members. Once your article/interview is posted, you will gain powerful back links that will gradually but certainly increase your site’s legitimacy, and thus rank, in Search Engine Pages.

– Avraham Cohn, CEO, Digital Development Consulting LLC

Tech Tools – Natalie Wooten

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“The best tip I can give site owners is to focus your entire effort on your users, not the search engines. High quality articles, a fast loading site, a blog for the owner to communicate with his or her clients, helpful pictures and video, and social media integration all help create a great user experience, which creates plenty of opportunity for valuable natural backlinks and gives the search engines exactly what they want. Bonus Tip: Don’t try to trick or cheat the search engines. It’s only a matter of time till it comes back to bite you.”

Natalie Wooten

Tech Tools – John Z. Wetmore

Share Button

Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“Video can add value to a website and improve its search results. You can embed your videos from YouTube or other video sharing sites right on your website. You can link your YouTube channel to your website. The easiest way to do this is to add a line of code (that YouTube supplies) to your website. Google will automatically find YouTube videos embedded on your website. You will need to add a couple of lines of code to get Google to recognize videos embedded from other video sharing sites.”

YouTube has a YouTube Creator Playbook full of useful information:

– John Z. Wetmore, Producer of “Perils For Pedestrians” Television