Tech Tools – Guillermo Ortiz

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Stay Ahead of the Game by Utilizing Google Trends

googleGoogle trends is a great, free tool from Google that allows you to visually see trends based on google searches. Wondering if there is an increase of searches for a particular natural supplement or health related term? Just do a search and you’ll not only see the historical volume for that keyword, but Google will even predict future search volume! Google will also show keywords related to your searched keyword that are on the rise. This is a great way to find keywords to target with blog posts and capitalize on trending keywords.

– Guillermo Ortiz, Founder of Geek Powered Studios. Geek Powered Studios is an Internet Marketing company based in Austin, TX. They provide search engine optimization services, Pay-Per-Click management, and web design.

Tech Tools – Derek Vasconi

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youtubeAnyways, my number one tip for improving website rankings on Google and also to improve your Alexa ratings is to focus on making a series of videos for YouTube, submitting them to as many different Video Aggregate sites as possible, and then linking your site to the videos via the video description. It also helps to have the video be something very simple, such as a slideshow of different pages on your website, and be sure to put as your screenshot people will see on YouTube a slide of your website address and phone number if applicable. This has worked countless times for me and my company. Also, Google has placed heavy emphasis on videos showing up in Google searches for companies. In some cases, videos that highlight a company show up even BEFORE the company’s website! Anyways, hope this is enough to get me a mention with my company. It’s really worked super well for me so far.

– Derek Vasconi, CEO of Sakura Publishing, an independent book publishing company located in Hermitage PA

Tech Tools – Diana Barsan

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8 Types Of Content That Increase Engagement On Facebook

By Diana Barsan

facebookWant to boost your Facebook page engagement? The key is sharing valuable content. Typically a Facebook user has 140 friends, is connected to 80 pages, groups and events and has created 90 pieces of content. The more people that interact with your page, the more your page will show up on their Facebook homepage and on their friends’ news feed. This is a great opportunity to reach out beyond just your fans. When writing content for Facebook keep it personable and stick to the formula of 80% value-added content and 20% pitch and marketing.

Here are eight types of content that will get “likes” and comments:

1. Post like a friend, not a dental practice. Humanized language gets better feedback. Press release, rigid-styled writing destroys the potential of patient interaction and risks turning off your fans. Think of ways you can make the content stand out and reach your target audience. Make sure the content you provide is relevant and distinct, and try to avoid complicated words and phrases.

2. Like other pages as a page. Find pages that are related to your practice, even if they are your competition. In order to encourage cross promotion partnerships, share content from these pages, use mentions and tags, and thank these other pages.

3. Use eye-catching images. Visual content is key to increasing interaction on Facebook. Share pictures of office events, conferences, staff, and patients (if they give their consent) accompanied by a short description. Do not post groups of photos all at once. Publish images one at a time or three at a time to get feedback over multiple days or weeks.

4. Celebrate milestones. Make sure you thank your patients and your staff for their support. People like celebrating accomplishments. If you’re celebrating your Facebook fan following, add the milestone to Facebook timeline. To show appreciation to your followers, make a collage, post a video, give away free stuff, or create an exclusive offer. The more creative you get, the better.

5. Best caption contests. This is a fun way to engage your patients to respond to a Facebook post. Choose an intriguing image and ask your fans to give it a title. Announce a winner and give out prizes. Make it a tradition.

6. Talk about Facebook. According to HubSpot research, Facebook is the number one most shareable topic on Facebook. Try to include Facebook mentions that are relevant to the health care industry instead of just posting about Facebook.

7. Celebrate official awareness months. Find creative ways to celebrate commemorative months like National Children’s Dental Health Month, Heart Health Month, Black History Month, Autism Awareness Month, and more.

8. Ask questions. Every time you share something on Facebook, end the post with a simple question. You can use Yes or No, multiple choice, or generate debates with questions. Ask your fans to pick their favorite things, to choose whether a statement is true or false, or to encourage them to rate something from 1 to 10.

– Author Diana Barsan give examples on how to generate more “likeable” content on the Facebook page of a pediatric dentist in Denver!

Tech Tools – Steve Phillips

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More Tips From The Experts:

seoCreate a blog for your company’s website and try to publish at least two posts per week. Each post should be helpful, informative and/or entertaining and be at least 300 words. Publish blog posts on a regular basis helps improve traffic, readership, search engine rankings and establishes you as the expert in your industry.

Steve Phillips, Purple Trout, LLC

Tech Tools – Steve Mehr

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Internet Marketing 101 For Health And Fitness Brands

By Steve Mehr, CEO of WebShark360, http://webshark360.com

successWhen it comes to marketing your health and fitness brand, many business owners get excited and jump right in. We love the spirit and that can do attitude! However, marketing is something you need to sit down and strategize. If you jump in without a plan, you could be wasting good money pursuing tactics that don’t work. Or you could be undermining your marketing efforts with poor choices. Instead of marketing your health and fitness brand blindly, learn the strategies that will get you ahead. In this blog post, we’ll examine the basics of internet marketing for your health and fitness brand.

Internet Marketing 101 for Your Health and Fitness Business

Internet marketing offers health and fitness brands just like yours the opportunity to reach millions of users across the globe. Wouldn’t you love to put your brand front and center on a global stage? If you’re struggling with where to spend your money and to focus your efforts, consider the following tactics:

Start a health and fitness blog! Blogs are very popular draws for consumers. When you write a blog, you have the ability to appeal to a wide variety of consumers across the globe. Try highlighting your products and the healthy lifestyle that goes with them. By writing a blog, business owners are able to attract consumers to their website, increasing their traffic and potential for conversions. Keep those blog posts rolling to support your internet marketing.

Get social! Social media is an excellent way to connect with consumers and to tell the visual story of your health and fitness brand. Some of the top internet marketing traffic sources are social media networks such as Facebook, Pinterest, Twitter, Instagram, and review sites like Yelp. Start your page today and start connecting to your consumers. Use the platform as a space to share your blog posts and pictures of your product in action. Using social media platforms, you’ll be able to reach potentially millions of consumers who may be interested in your health and fitness products.

Engage in email marketing. Email marketing isn’t necessarily intuitive, but it can provide the impetus for consumers to log onto your site and buy buy buy. Generally, businesses collect email addresses on their own or they pay other businesses which provide the leads for them. Using a tool like Constant Contact, business owners plug in all the information to make their email marketing simple. Programs like Constant Contact allow business owners to compose email marketing mailers, newsletters, and daily deals to draw consumers in and encourage them to purchase. Email marketing is all about personally reaching out to people and encouraging them to buy in language that speaks to the consumer personally.

Use pay per click advertising wisely. Many businesses think that pay per click advertising is what’s going to get them the customers. According to Google, pay per click advertising only accounts for 25% of the clicks on their search engine. Instead of investing all your money in advertising, use it as a supplement to your other internet marketing strategies. This way, you can support each arm of your campaign to gain new customers.

guestblogGuest post! Looking for a great way to spread the word about your business to new crowds of people? Guest post! Guest posting can be an excellent way to gain new traffic to your website and to gain valuable back links that can boost your website’s page ranking in search engines. Additionally, it’s a great way to develop relationships within your industry. Take advantage of these opportunities and reach out to a blogger whose site you admire.

Internet marketing can be an overwhelming experience for business owners at times. But it can also pay off with huge gains in customers and sales. Strategize where you’ll expend your efforts for your health and fitness brand to accomplish your internet marketing goals.

– Steve Mehr is CEO of WebShark360, a premiere internet marketing resource for attorneys and other professional businesses. Based out of Irvine, CA, WebShark360 offers its clients a wide variety of resources including website design, SEO, public relations, content marketing, and advertising. This world class firm caters to its clients and delivers undeniable gains. For more information, visit: http://webshark360.com or call (800) 939-4850

Tech Tools – Chris Huse

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More Tips From The Experts:

alexalogoMy tips for publishers trying to improve their Alexa ranking would be to find Tech based sites where the vast majority of users work in IT or programming. Alexa uses browser based tracking to determine a site’s traffic ranking. So the more browsers that come across your property, the higher your ranking will be. Sites like Reddit are great to post articles and videos because this site’s core demographic is much more likely to have an Alexa toolbar on their browser. The more you can make your site aware to the online tech community, the better you will fair in Alexa’s eyes.

– Chris Huse, CEO – Media-Strike.com

Tech Tools – Mik Pam

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Tips From The Experts:

seoOur tip would be to for health related websites it would be great to establish authorship so your search engine listings get a nice boost and establishes you as an expert in the niche. This can be done by associating your Google Plus profile with content on your site by adding this snippet your listings will have a thumbnail image which will improve click through rates.

– Mik Pam, pinagency.com, Online Marketing Director/CEO

Tech Tools – Dino Baskovic

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Tips From The Experts:

seoHealth and fitness club website managers should include share buttons alongside priority content such as new class offerings, deals and promotions, event calendar entries and hi-res, action-shot photography–rights permitting, of course. Better yet, make it trackable, as current and prospective members will market your club to their social networks if you give them proper incentive to do so.

– Dino Baskovic (@ProfessorDino), digital strategist, Metro Detroit

Tech Tools – Victor Pan

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Tips From The Experts:

seoI’m an SEO expert with an unhealthy appetite for understanding rankings work. If I really had to choose something for aspiring health/fitness websites, it’s the application of keyword research. Too many ‘just blog’ or ‘write the stuff’ that everyone writes, but using their own words.

SEO Tip: Write in the words that your visitors would use to find your website content.

1. Let’s say I have a web page on “How to keep a diabetes journal.” Start with a broad search term that a visitor may type that web page- for example, someone might type only type “diabetes journal”.

SEO’s like to call this search a query, what a person is searching on the internet, and the search term (diabetes journal) is what we call keyword. Then, under “Search tools,” and “All results,” select “Related searches”.

2. These related searches are what Google believes is related to your keyword. By using these keywords, you can help Google understand what your website/web page is about, and therefore help you bring more web traffic. SEO’s call Google’s action of grouping related terms latent semantic indexing (LSI) – and it just so happens that you can help Google know exactly what your website is about.

Incorporate relevant related terms to your website/web page in your writing naturally and you’ll see improved web page ranking and traffic. Note I said relevant and natural. Doing anything else would be considered spamming and you’ll have negative results.

3. Not finding the right terms? Maybe pressing the down arrow key in the search box will help. These are actual queries people use – and like the related searches keywords from (2), you want to only use the ones that are relevant and natural to your existing web content.

Congrats! You’re on the first step of understanding real queries people search for. By writing in the words and related phrases people use to find your content, you’ll be getting more website visitors. Incidentally, if these visitors have the Alexa toolbar installed, you’ll be seeing Alexa rank improve! If your article was already well-written and insightful to begin with, you’ll have broadened the types of keywords people can search to reach your website – and should these new visitors link to your website from the web, you’ll even bee seeing improvements on your Google PageRank!

Victor Pan, SEO & SoMe Expert at www.wordstream.com, the experts in online paid advertising

Tech Tools – Ken Deutsch

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Tips From The Experts:

Improving SEO and Google Rank

seoSEO is more than just keywords on a website. It’s about weaving the same messages and themes throughout campaigns, so that every media placement, every blog post, every newsletter, interview and press release is contributing positively to your overall online positioning.

Remember that Google recently shifted its search engine algorithm, so just inserting key words throughout a website won’t cut it. It is about developing messages to tell a story and then leveraging your online platforms, e.g.. your website, Twitter, Facebook, Google+ to reinforce those messages, improve search rank and amplify the identity of your brand.

Ken Deutsch, JPA: Maximize Your Key Messages. Ken has more than 20+ years educating nonprofits and health associations about how to optimize their online presence and has been published on the impact of social media a few times over the past year, including being featured in: The Foundation for Public Affairs: How Social Media and Mobile Communication Are Changing Public Affairs, and being quoted twice in Search Engine Watch.