Tech Tools – Steve Phillips

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More Tips From The Experts:

seoCreate a blog for your company’s website and try to publish at least two posts per week. Each post should be helpful, informative and/or entertaining and be at least 300 words. Publish blog posts on a regular basis helps improve traffic, readership, search engine rankings and establishes you as the expert in your industry.

Steve Phillips, Purple Trout, LLC

Tech Tools – Chris Huse

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More Tips From The Experts:

alexalogoMy tips for publishers trying to improve their Alexa ranking would be to find Tech based sites where the vast majority of users work in IT or programming. Alexa uses browser based tracking to determine a site’s traffic ranking. So the more browsers that come across your property, the higher your ranking will be. Sites like Reddit are great to post articles and videos because this site’s core demographic is much more likely to have an Alexa toolbar on their browser. The more you can make your site aware to the online tech community, the better you will fair in Alexa’s eyes.

– Chris Huse, CEO – Media-Strike.com

Tech Tools – Dino Baskovic

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Tips From The Experts:

seoHealth and fitness club website managers should include share buttons alongside priority content such as new class offerings, deals and promotions, event calendar entries and hi-res, action-shot photography–rights permitting, of course. Better yet, make it trackable, as current and prospective members will market your club to their social networks if you give them proper incentive to do so.

– Dino Baskovic (@ProfessorDino), digital strategist, Metro Detroit

Tech Tools – Ken Deutsch

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Tips From The Experts:

Improving SEO and Google Rank

seoSEO is more than just keywords on a website. It’s about weaving the same messages and themes throughout campaigns, so that every media placement, every blog post, every newsletter, interview and press release is contributing positively to your overall online positioning.

Remember that Google recently shifted its search engine algorithm, so just inserting key words throughout a website won’t cut it. It is about developing messages to tell a story and then leveraging your online platforms, e.g.. your website, Twitter, Facebook, Google+ to reinforce those messages, improve search rank and amplify the identity of your brand.

Ken Deutsch, JPA: Maximize Your Key Messages. Ken has more than 20+ years educating nonprofits and health associations about how to optimize their online presence and has been published on the impact of social media a few times over the past year, including being featured in: The Foundation for Public Affairs: How Social Media and Mobile Communication Are Changing Public Affairs, and being quoted twice in Search Engine Watch.

Tech Tools – Kyle Wilson

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Tech Tips From The Experts:

socialnetworkSocial Media
The best strategy is to be consistent, be authentic, be engaging. Post at least once a day and two or three times if you can. Share links related to your field, consider what your target audience is interested in and share information on it. Be authentic and casual, don’t write posts as if they are formal corporate memos, give the poster a name. Ask questions of your audience, use that information to fuel future posts. When somebody comments or writes a message: always, always, always respond.

SEO
Consider having your website done or re-done with WordPress. It’s very user friendly and has some of the SEO built in already! You can add to that by installing free SEO plugins like WordPress SEO by Yoast or All In One SEO Pack. The best way to boost traffic to your website is to maintain a consistent blog and engage with other bloggers. It’s very much like social media! Post regularly (once a week) and with valuable information that your target audience would be interested in reading. Ask your readers to share your articles on Facebook/Twitter (this is called a Call To Action or CTA). Reach out to other bloggers and offer them to guest post on your website, and offer to write guest posts for them as well. Find related blogs on the same topic and post honest, thoughtful comments. You will generate a community in no time!

About Me
Artist Sync, Inc. is a non-profit organization dedicated to empowering creativity through business, marketing, and technology. We provide training, consulting, and professional service in fields like web design, social media, blogging, and many others.

Kyle Wilson
Executive Director
Artist Sync, Incorporated

Tech Tools – Leslie Handmaker

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

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Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

There are a multitude of factors that have direct results to improve search rankings for key terms, traffic, and site authority. Here are a few tips that are easy for the average, non-techie site owner to implement.

1. These days content is king and on-site optimization only gets site owners so far. Content should be high quality and should average 400-500 words per page site-wide. It’s best to let the content sit unchanged and age. It’s critical that the content be unique. Make sure the content or even a portion of it isn’t already published elsewhere. Tools like Copyscape can help with this initiative. After the content is live, check every few months to make sure content thieves haven’t stolen a portion of it. If it has been plagiarized, Google has a copyright infringement process which can be used to help prevent the plagiarized content from outranking the original content in search results.

2. Site owners should use guest posting as a way to earn inbound links to their site. Links pointing to a site are one of the factors the search engines use to determine a website’s credibility. Ideally guest posts should be on sites with related content and topics. Most site owners who accept guest posts will offer a link which can be incorporated into the author bio of the post.

3. Put social share buttons on pages of your website. Social share buttons allow users to share a link to a site on their social networks. The search engines are using social share signals as part of their algorithms. Social sharing can also drive traffic to important pages of a site.

– Leslie Handmaker, the SEO program manager for Next Day Flyers