Health Club Attendance Is Increasing In 2016

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Zoom Active Lifestyle Marketing reports a 32 percent increase in its health club audience in Q1 compared to last year’s first-quarter.

exerciseballDespite the emergence of micro-gyms, and a stunning rise in obscure fitness trends, the traditional health club space is witnessing a boom in 2016, according to Nielsen-measured first-quarter data.

Zoom Active Lifestyle Marketing (“Zoom”), the exclusive ad, entertainment, and fitness content provider for 7 of the leading 11 U.S. health clubs, reports a 32 percent increase in its health club audience in Q1 compared to last year’s first-quarter.

The growth of Zoom’s audience reflects the overall prosperity of the health club industry. A Nielsen study conducted in February showed that monthly visits to participating health clubs increased by 2.5 million compared to last year.

This uptick in attendance has helped spur the growth of Zoom’s TV network, which registered 123 million impressions in February, according to a Nielsen-verified study. The Super Bowl, meanwhile, had a peak viewership of 116 million Americans, according to Nielsen ratings.

Beyond the spike in health club attendance, Zoom has been able to broaden its network by entering 579 new venues since the first-quarter of last year. With over 3,000 health clubs in 170 U.S. markets, the Zoom Network is a powerful platform displayed in America’s biggest health clubs, including 24 Hour Fitness, LA Fitness, Planet Fitness, Town Sports International, and Gold’s Gym.

The Zoom Network engages high-value influencers through Nielsen-measured TV, digital, mobile, and custom promotions. “Nielsen confirms that Zoom’s footprint in the health club space is deep and far-reaching. No other health club marketer reaches the active lifestyle consumer at this scale,” said Tom Link, senior executive vice president of sales and marketing at Zoom.

About Zoom Active Lifestyle Marketing

ZOOM Active Lifestyle Marketing is an international media and marketing company
with more than 4,400 digital media locations across the United States, Canada, and the United Kingdom. Zoom’s digital media networks are measured by The Nielsen Company in North America and reach over 25 million unique consumers. Zoom has offices in New York, Chicago, Los Angeles, Pittsburgh, Montreal, Toronto, Vancouver, London, and Manchester.

Theory Behind Increasing Fruit And Vegetable Consumption Does Not Determine Reality

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Submitted by Dipali Pathak, Baylor College Of Medicine…..

fruitswhiteWhen it comes to increasing fruit and vegetable consumption in children, theory does not necessarily determine reality, according to experts at the USDA/ARS Children’s Nutrition Research Center at Baylor College of Medicine and Texas Children’s Hospital. In a report that appears today in the Journal of Nutrition Education and Behavior, researchers found that interventions based on behavioral change theory were not related to increased fruit consumption in children.

“The goal of our study was to assess whether interventions that were based on theory were more effective than non-theory interventions in increasing fruit and vegetable intake,” said Dr. Cassandra S. Diep, postdoctoral fellow at Baylor and first author of the paper. “Health professionals devote their careers to understanding how to help people change their health behaviors, and the ‘golden rule’ has been that interventions should be based on theory because doing so will make them more effective, but there is no research to justify this.”

For example, social cognitive theory and the theory of planned behavior are two health behavior theories that provide researchers with constructs and pathways that, if targeted, will most likely lead to a change in behavior. The base idea is that if the researcher can change attitudes, social norms, or other constructs, they can change behavior.

Diep and colleagues did a systematic literature review and meta-analysis of studies over the past 25 years to determine whether interventions had an effect on fruit and vegetable intake in children and whether the interventions based on theory were more effective than those without theory.

“We found that overall, interventions based on behavioral theory had a small to moderate effect on improving a child’s fruit and vegetable consumption,” she said. “Once you controlled for study quality, we found that theory was no longer related to fruit consumption or combined fruit and vegetable consumption, only vegetable consumption. There was a positive effect on vegetable consumption, but the effect size was quite small.”

“This suggests that theory may have a role in increasing intervention effectiveness, but the effect sizes have not been large and poor study quality may be the underlying reason for lack of effect,” said Diep.

Diep notes that those designing interventions need to be more meticulous when creating them.

fruitcup“If they want to use theory they have to make sure that the theory they use is right for the population that they are targeting and right for the behavior that they are targeting,” she said. “There are also standard theories that people like to use because everybody uses them, but they may not be the most applicable to that specific intervention.”

Others who took part in the study include Dr. Tzu-An Chen, Janice C. Baranowski and Dr. Tom Baranowski with Baylor and the CNRC and Vanessa F. Davies with Baylor and the Federal University of Sana Catarina in Florianópolis, Brazil.

Researchers involved in the study were funded by a Primary Care Research Training Grant from National Research Service Award T32 HP10031; CAPES – Brazilian Federal Agency for Support and Evaluation of Graduate Education; and federal funds from the USDA/ARS under Cooperative Agreement No. 58-6250-6001 with the Children’s Nutrition Research Center, Department of Pediatrics, Baylor College of Medicine.

Tips On Increasing The Resale Value Of A Home With Technology

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homeWhether you’re thinking of selling your home next month or next year, increasing the resale value of your house through home improvement projects is always a smart idea. Today, many home buyers aren’t looking for a home with a pool or a fancy deck; they are looking for enhanced home technology.

To help you understand how you can use smart technology to add value to your home, the Electronic Security Association (ESA) provides an overview on the most popular features on the market.

According to a recent study conducted by Better Homes and Gardens Real Estate (BHGRE), 48 percent of American adults, ages 18-35, reported that a security system ranks highest on their list of desired smart home features. These high-tech alarms go beyond their intended job of protecting property; they also bring comfort and convenience to everyday life.

In addition to the capabilities of a traditional alarm system, a smart security system are connects to your wireless network and can send notifications about activity within your home to your smartphone or tablet. Another added feature is the ability to monitor and secure your home remotely. Simply log into your system via a mobile app or desktop browser to view live feed from your surveillance cameras, lock the front door, arm your system and much more.

Today’s advanced smoke and carbon monoxide (CO) detectors do more than just beep incessantly when the batteries run out; they tell you when and where trouble is lurking in your home.

New technology in smoke and CO detectors can help your family escape your home quickly by calling out the location of the affected area long before conditions become life-threatening. Additionally, advanced life safety systems can give you peace of mind by allowing you to check in on the well-being of your family when you’re not home. Best of all, you can have your smart smoke and/or carbon monoxide detectors monitored by a central station around the clock so that first responders are on the way at the first sign of trouble.

Lifestyle enhancing features such as a smart thermostat can also pique the interest of buyers. These devices have the ability to learn your heating and cooling preferences and adjust the temperature without you lifting a finger. But convenience isn’t the only selling point. With an advanced thermostat, you can control the temperature of your home remotely and employ power conservation settings when your home is vacant, which can reduce your heating and cooling bill – cost savings that are universally appealing to buyers.

With the demand for home automation steadily rising and the cost continuing to drop, adding value to your home with technology is a no-brainer. Visit to learn more about smart homes and begin creating an investment that’s sure to pay off.


Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at (888) 447-1689 or on the Web at

– Courtesy of PRWeb