Tech Tools – Derek Vasconi

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More Tips From The Experts:

youtubeAnyways, my number one tip for improving website rankings on Google and also to improve your Alexa ratings is to focus on making a series of videos for YouTube, submitting them to as many different Video Aggregate sites as possible, and then linking your site to the videos via the video description. It also helps to have the video be something very simple, such as a slideshow of different pages on your website, and be sure to put as your screenshot people will see on YouTube a slide of your website address and phone number if applicable. This has worked countless times for me and my company. Also, Google has placed heavy emphasis on videos showing up in Google searches for companies. In some cases, videos that highlight a company show up even BEFORE the company’s website! Anyways, hope this is enough to get me a mention with my company. It’s really worked super well for me so far.

– Derek Vasconi, CEO of Sakura Publishing, an independent book publishing company located in Hermitage PA

Tech Tools – Avraham Cohn

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Tech Tips From The Experts:

seoMy name is Avraham Cohn and I am the founder and CEO of Digital Development Consulting, a website development and search engine optimization company. An incredibly effective strategy for improving Google Page Rank and gaining online publicity consists of several easy steps that ultimately allows the entrepreneur to follow the digital foot print left by other well established companies and target the same media outlets that they have used to promote their brand.

First, search for popular websites that are both relevant and influential in the entrepreneur’s field of interest. Then go to http://www.opensiteexplorer.org and type in the URL of these competitor sites. The entrepreneur will now have access to the linking profile of these sites and thus, a roadmap, of effective online properties to target and build connections with. Email the editor/webmaster of these new found sites to request a brief chat to connect and offer some insights. Finally, follow up several days later with another email affirming your interest in building a connection with the site’s community members. Once your article/interview is posted, you will gain powerful back links that will gradually but certainly increase your site’s legitimacy, and thus rank, in Search Engine Pages.

– Avraham Cohn, CEO, Digital Development Consulting LLC

Tech Tips – Rens van der Windt

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Tech Tips From The Experts:

seoMy name is Rens van der Windt. I’m a digital marketing executive from London currently working on data loss prevention for intralinks: http://morethanavdr.com/
This is my tip:

When you want your website to rank higher in the search engine results it is a good idea to start with the most important feature. You can focus on off site SEO but before you do that you need to get the basics right and focus on your website itself. (You call this on site SEO.) Therefore, let’s have a look at the title of your website:

In your top bar/ browser you’ll find the title of your website. This is also called the title tag. Google uses these title tags for their search results. It is the most important tag to make your website visible to the Google search engine. It is therefore important that you come up with a unique title tag. Make sure that the character length of your title tag is not more than 68 (including spaces) as this is the number of characters Google will display in its search engine results page. Because the Google search engine sees the title tags as a primary source of information it is important to create a unique title tag for each page on the website. Also make sure that the title tag is relevant to the content displayed on the page.

Tech Tools – Jim Devitt

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Tech Tips From The Experts:

seocloudI am a consultant in social media, helping companies build a following and increase customers/patients/members.

The days of having a website and being “set” are all but gone. The key today is to get in front of the people who are looking for what you have. This is getting easier now with social media.

In the past, SEO was the primary driver for search engines like Google, but now Social Search is playing more of a role. Search engines have begun to include social context into their search results. Social media platforms are growing at such an astounding rate that it’s only natural that they should be considered as a search term resource.

So what does this mean for a small business? It means that Tweets, posts and videos are now playing as big a role in search as keywords. Google+ is the ugly stepsister of the social networks, but it might pack the biggest punch.

Since Google is the largest search engine, it only makes sense that they give precedence to posts that actively use Google+. With that in mind, it is very important to sign up and share your posts with Google+. If you post something on your Facebook page, share it with Google+. Got a Blog? Make sure you share the link of each new post on Google+. Did you add a new class or program to your facility? Be sure to get it on Google+.

With this simple change in your social media posting, you will see your business ranking higher on Google search and your potential customers/members will be able to see at a glance that you are the best.

Jim Devitt, Devitt Consulting

Tech Tools – Farhad Divecha

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Tech Tips From The Experts:

We run a number of digital marketing campaigns for the UK National Health Service (NHS) and are happy to share some of the tips from those exercises:

Use Video

seoPosting video on YouTube, embedding that video on your site, optimizing both and then driving views to that video is a great way to differentiate your site, make headway in the organic rankings and draw clicks away from competing sites. Videos that have more views, likes and comments tend to rank better, so make sure the video is interesting and entertaining and not just one person speaking monotonously about a topic. For example, we wanted to raise awareness of Stroke among teenagers, so we used little kids and asked them what they knew about stroke. The result was a cute, entertaining video that got quite a few views (youtube.com/watch?v=buOZc4UFQaM), press mentions and links.

Pick A Cause

Champion a health cause. Help a local charity raise awareness of the issues surrounding a particular health problem. You’ll get links from them, from the local press and possibly from a few bloggers and related sites that also focus on the same cause. Be genuine, though, as no one likes a business that only wants to profit from someone’s misfortune. Make sure that you give them time, do a bit of out of office work for them, even if it’s as simple as having a bunch of employees wearing placards walking through the town center. Let the local press know what you’re up to. Encourage your Facebook / Twitter / Google+ followers to join you. All of this will create local buzz and help you (and the charity) greatly.

– Farhad Divecha, Director, AccuraCast

Tech Tools – Patrick O’Donnell

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Tech Tips From The Experts:

Be sure to engage prospects online and offline and give them the opportunity to interact with you.

Sounds simple, but this means using offline activities (such as trade shows and public speaking events) to capture leads via multiple channels (text message, QR code scans, web forms, etc.) and having a campaign set-up to immediately respond via email with links to your website. The website will then have videos, white papers or other valuable content that the prospects will like, share and tweet, and this “popularity” (of your videos, social content and website) is what will help to improve your ranking, but also and more importantly the engagement with your prospects and eventual new business.

– Patrick O’Donnell, Managing Director, RevStream Marketing

Tech Tools – Kate Dinkel

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“For us, the marketing strategy that worked the best in 2012 was definitely building and expanding Google+ accounts for our clients. Although Google+ doesn’t have the popularity of Facebook or Twitter, having a well-balanced and fully filled out account turned out to make a huge difference to filters on search engines. By using social networking to build our clients circles of friends and followers, we have not only gotten word about their products and services out through our own updates, but helped them achieve a better rank on multiple search engine sites as well.”

– Kate Dinkel

Tech Tools – Lynn Albro

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

In 2014, the experts are predicting that more people will be accessing the internet by a mobile device; smart phone, pad, or notebook. All brick and mortar businesses need to make sure that they have a mobile ready website available for people accessing their business information on-the-go.

It is also important to register at the local directories; Google+ Local, Yahoo! Local, Bing Business Portal, Yelp… to start with. However, it is also important to register with at least 20 more local directories.

socialnetworkReviews and recommendations are going to more and more important, so small business owner should be actively asking happy customers to write positive reviews (from their own computers) any of the above listed websites.

And, it is also important to monitor your brand through all of these channel. If someone writes a negative review, you should respond with an email quickly seeking to repair the situation, and after it is repaired, asking the customer to either amend or take down the negative review.

Another way to fight negative reviews is to make sure that there are at least 10 positive reviews to every 1 negative review.

Finally, it is a good idea to start collecting your clients email addresses. At the very least send your clients a monthly newsletter. You could also announce special promotions and offer coupons by email.

Lynn Albro, Internet Marketing Coach