Tech Tools – Marty Martin

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Tech Tips From The Experts:

seoMy number one tip would be to ignore all of the items you specifically mention (Google page rank, Alexa page rank, SEO) and rely on good, well written, unique content that is relevant to your reader. By creating compelling content you can increase the chance of getting mentions, social media shares, and incoming links to your content by doing what you do best and rely less on artificial methods. And if you do need to hire a professional search marketer, choose an agency who understands the creation of compelling content and the subsequent promotion.

Marty Martin, Managing Partner, Adapt Partners

Tech Tools – Avraham Cohn

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Tech Tips From The Experts:

seoMy name is Avraham Cohn and I am the founder and CEO of Digital Development Consulting, a website development and search engine optimization company. An incredibly effective strategy for improving Google Page Rank and gaining online publicity consists of several easy steps that ultimately allows the entrepreneur to follow the digital foot print left by other well established companies and target the same media outlets that they have used to promote their brand.

First, search for popular websites that are both relevant and influential in the entrepreneur’s field of interest. Then go to http://www.opensiteexplorer.org and type in the URL of these competitor sites. The entrepreneur will now have access to the linking profile of these sites and thus, a roadmap, of effective online properties to target and build connections with. Email the editor/webmaster of these new found sites to request a brief chat to connect and offer some insights. Finally, follow up several days later with another email affirming your interest in building a connection with the site’s community members. Once your article/interview is posted, you will gain powerful back links that will gradually but certainly increase your site’s legitimacy, and thus rank, in Search Engine Pages.

– Avraham Cohn, CEO, Digital Development Consulting LLC

Tech Tools – Brandon M. Dennis

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Tech Tips From The Experts:

seoAlexa

Alexa rankings are questionable. For very popular websites, Alexa rankings tend to show similar results to Google Analytics data, which is far more trusted. However, for websites that have less traffic, Alexa results tend to be wildly different from your actual traffic. Having a great Alexa traffic score these days is really just vanity, as it doesn’t mean much. If you want to increase your score, you need to increase your website traffic–the actual eyeballs going to your site and staying for a few minutes. The best way to do this is to create and promote compelling content.

Page Rank

Page Rank means much less than it did a few years ago. It is more of a vanity thing, a ‘nice-to-have’, and doesn’t mean much in terms of how healthy your on-page SEO is. The best way to increase your page rank is to get backlinks. Make partnerships with local businesses and exchange links with them. Get written up by local newspapers and magazines, which can link to you. Start a blog on your website, and produce quality content that other people will link to. Write ‘guest blogs’ for other websites with tips and tricks from your profession, and include links back to your website.

Also, every link on your website dilutes your domain authority or page authority. Remove unnecessary links from your website, and attach all links that point to other websites with a rel=’nofollow’ attribute. This will instruct Google not to grant other websites some of your page or domain authority. Using this method may make other people angry with you, if they are counting on a link from you.

SEO

The most important thing for your SEO is to create compelling content. Write more than 500 words for each page, and make each article you write completely unique, written by you. No one knows your product better than you, so only you are qualified to write about it. Make sure everything you write is spell-checked and has as few grammatical mistakes as possible. Make sure the meta titles and descriptions are complete for every page, and include the keywords you are trying to rank for within them. Make sure to include those same keywords in the actual content on your web page–but don’t stuff keywords, or Google may penalize you.

– Brandon Dennis, the technical marketing manager for buuteeq.com

Tech Tools – Diana Barsan

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4 Ways To Get More Likes On Your Practice’s Facebook

By Diana Barsan

A Facebook company page for your practice builds strong and meaningful relationships with your patients. It makes you accessible and approachable to your current and potential patients and gives other businesses and potential patients the opportunity to get to “know” you in an informal setting. It will give your practice a “human face” that will help build empathy and trust. But to do that you need to build your audience and get as many “likes” as possible.

Here are a few ways to do it:

1. Share Original Content

facebookYou need to share valuable content for your patients; think about what interests and what challenges them. Stop selling and start engaging! This will generate more comments and likes in no time. But be patient, it is not a competition. It takes time to build trust and to get to know your audience.
Here are some examples of original content:

• Share pictures of your dedicated staff, thanking them for all their hard work

• Talk about a healthcare conference or study club you are attending

• Let your audience know what works best for your practice, share your experience, show how you solve problems in a creative way, establish yourself as an expert that can also connect with his/her patients

• Share an article that inspired you and explain how it’s affecting your practice

• Encourage opinion sharing, and request feedback

2. Suggest your practice Facebook Page to your friends

socialnetworkPeople you’ve recently become friends with on Facebook may not know that you have a page set up specifically for your practice. Although this is one of the most effective ways to build an audience, it’s important not to use it too often, because people will see it as spam advertising. My advice is to use it once every two months.

3. Email signature

Every email you send is an opportunity to link to your Facebook page and other social media tools that you use. Make sure you add a Facebook button to your email signature. For some help, check out the email signature tool “WiseStamp” for a creative way to link to your social profiles.

4. Check-ins

Encourage your patients to check-in and like your practice Facebook page while they are in your office. This is a fantastic way to boost your visibility and acquire new Facebook likes and feedback in an easy way. Sometimes offering a giveaway (everything from gum to a gift card) will help prod people into checking-in.

5. Share Photos

We live in a visual marketing world, and we have to admit that a picture attracts our attention more than plain blocks of text. The impact of photo sharing on generating Facebook engagement is tremendous. A recent study showed that photos on Facebook Pages received 53% more “likes” than the average post.

– For more examples on how to generate more “likeable” content, visit the Facebook page of Green Valley Kids!

Tech Tools – Jason Taic

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

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Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

1. Actually register your site with Alexa, and provide a validated metrics code into your site. They normally provide the code for you and then you implement the code into the header.

In addition, Google Page Rank has to do a lot with the amount of traffic that you receive as well as other variables, but does take hints from Alexa, so by registering with Alexa you are not only helping out your site, but your Google Page Rank.

a. The reason to do this is because a site that actually verifies itself with Alexa will usually get better Alexa Rankings. This is not to say that you are going to jump to the top 10 websites in your country, but it will provide you a more accurate measurement of your traffic. In addition, Google Page Rank has to do a lot with the amount of traffic that you receive as well as other variables, but does take hints from Alexa, so by registering with Alexa you are not only helping out your site, but your Google Page Rank.

2. People talk about you needing back links to rank, and while that is true, your onsite SEO still helps you maintain your rankings, and sometimes gives you rankings to keywords you didn’t even think about.

a. Just a few simple things to consider is to keep your titles below 70 characters, and your descriptions at or below 156 characters. These two things will make your site easier to view in a Search Engine Rankings Page (SERP). In addition, make sure the images on your site have their “alt tags” set up, so that they can be indexed properly as well. By doing a few onsite things, you greatly increase the chances of your website going higher in the rankings.

Jason Taic, SEO Specialist, LGD Communications

Tech Tools – Alex Peerenboom

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

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Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

1. Don’t base all of your success (and resulting strategies) solely on metrics like organic ranking, Alexa or PageRank. Having the #1 ranking and a PageRank of 10 doesn’t mean anything if nobody purchases your product or service (or completes whatever your goal is on your site). Set up free Google Analytics to measure how many visitors are coming to your site, watch how they behave, and see if they are converting as well. Plus, PageRank itself is tricky and misleading.

2. So then, if you’re focus & strategies aren’t based on things metrics like PageRank, what do you base it on? You should be focused on building your site (whether that’s blog posts, social media, etc) with the idea of creating the best possible content that will drive engaged, qualified traffic to your site. Blog posts, surveys, videos, images, and even giving out love to other websites online can all help.

– Alex Peerenboom, Account Executive at www.formicmedia.com, a search engine marketing agency specializing in search and social media marketing for a variety of clients.

Tech Tools – Steve Mehr

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Propel Your Health And Fitness Site To New Heights With SEO

By Steve Mehr, CEO of WebShark360

seoWhen it comes to health and fitness websites, the competition is fierce. You’ve taken the time to design your website, to worry over the finer details of the color, graphics, and how to highlight your health and fitness products. But did you ever stop and ask yourself if anyone will see your website? When it comes to being found online these days, it’s a competitive market. When users type search phrases into search engines, the millions of results returned are sites all jockeying for position and hoping to attract traffic to their website. According to Google, approximately 85% of users will only visit the top results on the first page. If your website isn’t on the first page, you might as well not exist in the eyes of users. And the odds that your website will be found remain slim.

If you want to attract users’ attention and gain your fair share of fitness industry sales, then you need to be found on that first page. You need SEO. SEO (search engine optimization) is the process of boosting your rankings to those coveted higher ranking positions. From these choice positions, websites naturally attract more traffic that you can convert into paying customers. SEO is highly competitive and it’s a daily struggle to remain valuable enough to continue to attract large traffic flows. But did you know that SEO is more than just rankings? SEO can offer a wide variety of benefits that are not always obvious. SEO is a highly valuable internet marketing tool that can benefit your business in many unexpected ways.

The Hidden Benefits of SEO

seoBeyond simply attracting traffic, there are other benefits to SEO that are not necessarily readily apparent. More than just obtaining a coveted choice ranking, SEO can achieve the following for your business:

SEO can position your health business as a leader in your market. In the fitness industry, there are many businesses from which consumers can choose to accomplish their health goals. With SEO, you will be able to position your business as a leader in the health and fitness industry. Consumers will see your business’ name among other giants in your industry and will begin to associate your business as an industry leader as well.

SEO can increase consumer trust and confidence in your goods and services. Consumers are a fickle bunch. They assume that if you’re ranking at the top of page 1, you must be a reputable company. Similarly, if you’re ranking pages later, they largely assume that you must not be very good or reputable. While this perception can be totally wrong, it teaches us that ranking highly can engender consumer trust and confidence. Using SEO can help you to achieve that consumer trust and confidence that is not easily obtained and to leverage that into more sales.

SEO can enhance your reputation. If you’re looking to appear more favorably in consumers’ eyes, try out SEO. When you push your website up to the top rankings in search engines, consumers believe your company to be better overall to be featured so highly. Search engines rank their content according to value. If your business appears in the coveted first spots, your business by extension is seen as more valuable. This reputation enhancement can be leveraged into more sales, support for new products entering the market, you name it!

successSEO is a powerful internet marketing tool that can propel your health and fitness website to new heights. But it can also support your business in ways you had never previously imagined from enhancing your reputation to positioning your business among your largest competitors. If you’re looking to gain these benefits, consider using SEO on your website. You’ll be pleasantly surprised with the results!

– Steve Mehr is CEO of WebShark360, a premiere attorney marketing agency. WebShark360 offers its clients, both large and small, premium attorney marketing and advertising. This includes content marketing, public relations, SEO, media creation, pay per click advertising, and more. Visit http://webshark360.com for more info.

Tech Tools – Michael Forgie

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

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Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

My name is Michael Forgie and I work at PCG Digital Marketing. For SEO purposes a health and fitness website should become “influencer” in its field. Owners can do this by adding daily tips on their blog, promoting these on social media sites by following hashtags like #health #workout #loseweight #exercise and replying to the users, and even posting pictures of healthy meals with recipes attached to Pinterest and Facebook.

Tech Tools – Dan Hurley

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

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Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

Unfortunately, it’s still too easy to game the flow of PageRank to even an undeserving domain using malicious, black-hat SEO tactics. Google is aware of this, and is constantly monitoring not only that the fact that you have PR, but what you did to earn it. The best way to validate your PR and perform seocompetitively in search engines is through the curation of high-quality and truly-earned citations to your great content (links, mentions, social chatter, etc), which demonstrate an understanding of your users and trust in your web property. PageRank, as a ranking metric created by Google, is unlikely to ever go away completely, but it’s no longer simply a means to an end.

Dan Hurley, Terakeet Corporation

Tech Tools – Nate Dame

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

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Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

Don’t “Over Optimize”!
SEO is not only about optimizing for Google and other search engines. It’s about giving real people an engaging, helpful, and useful website. So don’t stress about stuffing just the right percentage of keywords on a page.

When you write good content and design a beautiful site, people will notice, leading them to spend more time on your site and share it with others. Search engines will see this activity and it will result in higher search rankings.

The most effective sites carefully balance the technical requirements of SEO with the needs of their users. Use your target keywords in content naturally, and make sure your content is amazing.

Write High Quality Content about Pain Points
What questions do your customers ask you again and again? What do you find yourself explaining over and over? What are the topics that get the best response from the audiences you speak to?

socialmediawords

These are the topics you should write about. Develop deep, resourceful, “complete” guides to these important pain point topics for your site. Add images, sub headings, and bullet points to break up the content and make it easy to read. Then share this content with your community and encourage them to share it with others.

Search engines are looking for popular content that is shared frequently. Make sure your content is so good, readers can’t help but pass it along!

– Nate Dame, Founder, SEOperks