Propel Your Health And Fitness Site To New Heights With SEO
By Steve Mehr, CEO of WebShark360
When it comes to health and fitness websites, the competition is fierce. You’ve taken the time to design your website, to worry over the finer details of the color, graphics, and how to highlight your health and fitness products. But did you ever stop and ask yourself if anyone will see your website? When it comes to being found online these days, it’s a competitive market. When users type search phrases into search engines, the millions of results returned are sites all jockeying for position and hoping to attract traffic to their website. According to Google, approximately 85% of users will only visit the top results on the first page. If your website isn’t on the first page, you might as well not exist in the eyes of users. And the odds that your website will be found remain slim.
If you want to attract users’ attention and gain your fair share of fitness industry sales, then you need to be found on that first page. You need SEO. SEO (search engine optimization) is the process of boosting your rankings to those coveted higher ranking positions. From these choice positions, websites naturally attract more traffic that you can convert into paying customers. SEO is highly competitive and it’s a daily struggle to remain valuable enough to continue to attract large traffic flows. But did you know that SEO is more than just rankings? SEO can offer a wide variety of benefits that are not always obvious. SEO is a highly valuable internet marketing tool that can benefit your business in many unexpected ways.
The Hidden Benefits of SEO
Beyond simply attracting traffic, there are other benefits to SEO that are not necessarily readily apparent. More than just obtaining a coveted choice ranking, SEO can achieve the following for your business:
• SEO can position your health business as a leader in your market. In the fitness industry, there are many businesses from which consumers can choose to accomplish their health goals. With SEO, you will be able to position your business as a leader in the health and fitness industry. Consumers will see your business’ name among other giants in your industry and will begin to associate your business as an industry leader as well.
• SEO can increase consumer trust and confidence in your goods and services. Consumers are a fickle bunch. They assume that if you’re ranking at the top of page 1, you must be a reputable company. Similarly, if you’re ranking pages later, they largely assume that you must not be very good or reputable. While this perception can be totally wrong, it teaches us that ranking highly can engender consumer trust and confidence. Using SEO can help you to achieve that consumer trust and confidence that is not easily obtained and to leverage that into more sales.
• SEO can enhance your reputation. If you’re looking to appear more favorably in consumers’ eyes, try out SEO. When you push your website up to the top rankings in search engines, consumers believe your company to be better overall to be featured so highly. Search engines rank their content according to value. If your business appears in the coveted first spots, your business by extension is seen as more valuable. This reputation enhancement can be leveraged into more sales, support for new products entering the market, you name it!
SEO is a powerful internet marketing tool that can propel your health and fitness website to new heights. But it can also support your business in ways you had never previously imagined from enhancing your reputation to positioning your business among your largest competitors. If you’re looking to gain these benefits, consider using SEO on your website. You’ll be pleasantly surprised with the results!
– Steve Mehr is CEO of WebShark360, a premiere attorney marketing agency. WebShark360 offers its clients, both large and small, premium attorney marketing and advertising. This includes content marketing, public relations, SEO, media creation, pay per click advertising, and more. Visit http://webshark360.com for more info.