Tech Tools – Derek Vasconi

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More Tips From The Experts:

youtubeAnyways, my number one tip for improving website rankings on Google and also to improve your Alexa ratings is to focus on making a series of videos for YouTube, submitting them to as many different Video Aggregate sites as possible, and then linking your site to the videos via the video description. It also helps to have the video be something very simple, such as a slideshow of different pages on your website, and be sure to put as your screenshot people will see on YouTube a slide of your website address and phone number if applicable. This has worked countless times for me and my company. Also, Google has placed heavy emphasis on videos showing up in Google searches for companies. In some cases, videos that highlight a company show up even BEFORE the company’s website! Anyways, hope this is enough to get me a mention with my company. It’s really worked super well for me so far.

– Derek Vasconi, CEO of Sakura Publishing, an independent book publishing company located in Hermitage PA

Tech Tips – Rens van der Windt

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Tech Tips From The Experts:

seoMy name is Rens van der Windt. I’m a digital marketing executive from London currently working on data loss prevention for intralinks: http://morethanavdr.com/
This is my tip:

When you want your website to rank higher in the search engine results it is a good idea to start with the most important feature. You can focus on off site SEO but before you do that you need to get the basics right and focus on your website itself. (You call this on site SEO.) Therefore, let’s have a look at the title of your website:

In your top bar/ browser you’ll find the title of your website. This is also called the title tag. Google uses these title tags for their search results. It is the most important tag to make your website visible to the Google search engine. It is therefore important that you come up with a unique title tag. Make sure that the character length of your title tag is not more than 68 (including spaces) as this is the number of characters Google will display in its search engine results page. Because the Google search engine sees the title tags as a primary source of information it is important to create a unique title tag for each page on the website. Also make sure that the title tag is relevant to the content displayed on the page.

Tech Tools – Jim Devitt

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Tech Tips From The Experts:

seocloudI am a consultant in social media, helping companies build a following and increase customers/patients/members.

The days of having a website and being “set” are all but gone. The key today is to get in front of the people who are looking for what you have. This is getting easier now with social media.

In the past, SEO was the primary driver for search engines like Google, but now Social Search is playing more of a role. Search engines have begun to include social context into their search results. Social media platforms are growing at such an astounding rate that it’s only natural that they should be considered as a search term resource.

So what does this mean for a small business? It means that Tweets, posts and videos are now playing as big a role in search as keywords. Google+ is the ugly stepsister of the social networks, but it might pack the biggest punch.

Since Google is the largest search engine, it only makes sense that they give precedence to posts that actively use Google+. With that in mind, it is very important to sign up and share your posts with Google+. If you post something on your Facebook page, share it with Google+. Got a Blog? Make sure you share the link of each new post on Google+. Did you add a new class or program to your facility? Be sure to get it on Google+.

With this simple change in your social media posting, you will see your business ranking higher on Google search and your potential customers/members will be able to see at a glance that you are the best.

Jim Devitt, Devitt Consulting

Tech Tools – Farhad Divecha

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Tech Tips From The Experts:

We run a number of digital marketing campaigns for the UK National Health Service (NHS) and are happy to share some of the tips from those exercises:

Use Video

seoPosting video on YouTube, embedding that video on your site, optimizing both and then driving views to that video is a great way to differentiate your site, make headway in the organic rankings and draw clicks away from competing sites. Videos that have more views, likes and comments tend to rank better, so make sure the video is interesting and entertaining and not just one person speaking monotonously about a topic. For example, we wanted to raise awareness of Stroke among teenagers, so we used little kids and asked them what they knew about stroke. The result was a cute, entertaining video that got quite a few views (youtube.com/watch?v=buOZc4UFQaM), press mentions and links.

Pick A Cause

Champion a health cause. Help a local charity raise awareness of the issues surrounding a particular health problem. You’ll get links from them, from the local press and possibly from a few bloggers and related sites that also focus on the same cause. Be genuine, though, as no one likes a business that only wants to profit from someone’s misfortune. Make sure that you give them time, do a bit of out of office work for them, even if it’s as simple as having a bunch of employees wearing placards walking through the town center. Let the local press know what you’re up to. Encourage your Facebook / Twitter / Google+ followers to join you. All of this will create local buzz and help you (and the charity) greatly.

– Farhad Divecha, Director, AccuraCast

Tech Tools – Maneesh Sharma

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Tech Tips From The Experts:

seoI am also a owner of website related to Medical and health related Job professions. SEO, social media traffic and organic traffic are the important terms besides of pagerank and alexa rank. Pagerank is just a numeric value assigned by Google after valuating all reference links (backlinks) to your website. Similary, Alexa rank is also a numeric value assigned by Alexa.com ( An amazon.com proprietary) after predicting the traffic of a website.

For better SEO and more social media traffic, I always use my 3 step strategy besides of my regular SEO efforts. After latest Google SEO Update (Penguin update), this is the only working strategy for SEO.

1. Quality Content – The only thing that brings traffic and recursive visitors to your website is your informative content. Better is your content, more people will give your reference to your website and this will result into more links ( means good SEO) as well as better Pagerank.

2. Guest Post Submission – Only quick technique to get more links in less time is doing guest posts at other websites related to your Niche (Health).

3. Strong Social Signals – Google has mentioned social signals as an important ranking factor in search engine result pages. So, be active at Social media like (Facebook, Twitter, Google +, Digg, Reddit etc.

These three are the best SEO techniques in present scenario. Follow these, you will observe an incredible growth in your traffic and website reputation.

Overall, I can say to you is “*Always Focus to make a brand. No website can survive for forever, until its a brand name.*” Above “3 step strategy” will turn your website into a brand.

I hope this will help you to move forward with your website’s SEO.

Maneesh Sharma, Jobsheet.org

Tech Tools – Laura Rabell

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Tech Tips From The Experts:

seoAs a social media entrepreneur, I have enjoyed using the free Buffer App as an alternative to HootSuite. It comes with a Google Chrome extension that makes it almost effortless to fill up your social media pipeline with a wide variety of content while you’re browsing the Internet on Google Chrome. Two clicks and your post is automatically programmed to go out.

It can be overwhelming for business owners to think about managing social media content while juggling other responsibilities. This app makes simple and unintimidating work out of keeping your social media news feeds full and current.

– Laura Rabell, Rabell Creative

Tech Tools – Patrick O’Donnell

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Tech Tips From The Experts:

Be sure to engage prospects online and offline and give them the opportunity to interact with you.

Sounds simple, but this means using offline activities (such as trade shows and public speaking events) to capture leads via multiple channels (text message, QR code scans, web forms, etc.) and having a campaign set-up to immediately respond via email with links to your website. The website will then have videos, white papers or other valuable content that the prospects will like, share and tweet, and this “popularity” (of your videos, social content and website) is what will help to improve your ranking, but also and more importantly the engagement with your prospects and eventual new business.

– Patrick O’Donnell, Managing Director, RevStream Marketing

Tech Tools – Kate Dinkel

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“For us, the marketing strategy that worked the best in 2012 was definitely building and expanding Google+ accounts for our clients. Although Google+ doesn’t have the popularity of Facebook or Twitter, having a well-balanced and fully filled out account turned out to make a huge difference to filters on search engines. By using social networking to build our clients circles of friends and followers, we have not only gotten word about their products and services out through our own updates, but helped them achieve a better rank on multiple search engine sites as well.”

– Kate Dinkel

Tech Tools – Angela Trapasso

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

“Regardless of the industry, product or service, fresh content is key in maximizing online visibility from both an SEO and social media perspective. It’s not enough to have a website comprised solely of static pages and hope that someone finds them. Identify the online audiences that are important to you, create interesting, unique content that caters to those audiences and utilize your personal & branded social media platforms to disseminate this content to stimulate conversation, generate social signals, and
ultimately, increase visibility of your website/product/service.”

– Angela Trapasso Director of Social Media, Terakeet Corporation

Tech Tools – Janet Driscoll Miller

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Many health and wellness web sites are always looking for ways to improve their Alexa ranking, Google ranking, social media skills, and SEO. The Tech Tools section of this web site will have basic tips from experts and non-experts alike who will share their successes with the audience of this blog. Hopefully, they will help anyone who has their own web site improve the sites popularity.

If you have a tip, use the contact link above to send it along.

techtools

Simple Tips To Improve Your Alexa Rank, Google Page Rank, Social Media Skills, And SEO.

Rich snippets are extra pieces of information that show up in Google listings. As an example, Google shows information such as reviews, product prices and recipe information in rich snippets. Google’s own studies have shown that adding rich snippets to your organic search listing can improve your click through rate from organic search.

Fortunately, they’re also free! A complete list of rich snippets can be found by clicking here.

For health and fitness sites, one of the rich snippet types that can be very helpful is the recipes rich snippet. This rich snippet displays a photo of the recipe along with other information such as cooking time, calories, and reviews:

While rich snippets won’t necessarily help your site rank higher today, they will help improve clicks to your site, helping to give your site a competitive click advantage in the rankings.

Rich snippets are fairly easy to implement. They rely on “semantic markup” to appear. Semantic markup is additional tagging a webmaster places on content, similar to HTML tags, to help search engines identify specific types of content. For examples on how to mark up recipes, click here. You can test your work to see if rich snippets will appear for your page using Google’s Rich Snippet Testing Tool, located at: http://www.google.com/webmasters/tools/richsnippets.

To learn more about the various types of rich snippets and how to implement them, click here:

– Janet Driscoll Miller, President and CEO, Search Mojo