Improving Your Alexa Ranking

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alexalogoAlexa rank is measurement based on the traffic to a website. The lower the number, the better. Highly visited websites get lower numbers. Every website in the world is included so the Alexa rank of a site varies constantly in relation to other website on the Internet. Anything below 100,000 is considered very good. Just recently, it appears Alexa has created a new algorithm, as things have appeared to change with regards to improving your score.

Alexa is one of the leading internet statistics engines. It keeps a “top billion” chart, where every webpage on the planet has its place. Beginning with Google and Facebook, it goes all the way down to the gazillionth site no one knows about.

Why Improve Alexa Ranking?

You may want to increase your Alexa rank because advertisers, ad networkers use it as a gauge to determine the popularity of your blog. So if you are someone who is making money from advertising, you would definitely want to increase your alexa rank as it helps you bargain for an ad price. Alexa rating determines your blog’s status. The higher the ranking of a blog, a growing number of “jobs / tasks” that you will receive, and the more money that flows to your account.

How To Improve Alexa Ranking?

1. Install Alexa Toolbar: It may seem to you as a tried-and-tested tactic to increase your ranking, however, it isn’t. Installing Alexa Toolbar would only track my visits, as the tool bar is installed on my browsers not on my visitor’s browser and it would even make my browsing speed slower. So, logically it doesn’t make sense.

2. Write About Alexa: Write a post related to Alexa. Many bloggers love to learn the tips for improving Alexa rank. They’ll link to you and send you targeted traffic. It will not only help the bloggers who are looking for ways to increase Alexa rank but also it alerts Alexa and their bots will crawl your content as the keyword “Alexa” will repeat up in your blog.

3. Use Alexa Rank Widget: Many blog owners found this tip useful. Placing Alexa Rank Widget in your blog helps a lot as the javascript in the widget should be able to track your visitors, page views etc.

4. Update Your Blog Regularly: Alexa rank automatically improves if you update your blog frequently with good contents. But always remember, it’s not only about quantity, what matters is the quality of the posts you put up on your blog.

5. Get Reviewed On Alexa: Recently, Alexa ended their review section, so this actually no longer an important piece of the puzzle. So, if anyone tells you to get reviews, it will be impossible to accomplish. Below is what many people used to put on their sites to get reviews, but as stated, it no longer exists.

Review on

6. Claim Your Blog: Create an Alexa account or use your existing Facebook account and claim your blog. It helps the Alexa guys to recognize your website and makes you a trusted source of information for the readers.

7. Write your own site reviews on the top 100 rated Alexa sites. The top 500 domains, according to Alexa can be found at:

8. Take an inexpensive ad out on the ExactSeek search directory at ExactSeek. Search engine results are directly correlated with Alexa rankings. You’ll notice that if a website is highly ranked on ExactSeek, chances are that it will be highly ranked on Alexa.

9. Get listed on as many search engines as possible by placing a free listing in DMOZ. This is the largest human edited directory on the web and is co-branded among hundreds of thousands of sites. Be patient though, it often takes up to 5 months before you see your website listed after submission. Even though it takes longer than it should, you have little say in the matter because it’s so widely used across the Internet.

Boost Your Fitness Website’s Visibility With Creative Web Design

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By Sarah Hess

seocloudWith the advent of globalization, it’s become a crowded market place. As a San Diego web designer, I see a lot of businesses competing to gain attention, particularly in the fitness and health industries. How is a business to stand out of the crowd when there’s a million franchises in the same town offering the same bootcamp exercises, the same low cal juicing options, and more? The answer is simple: set your business apart with creative web design. Let’s discuss how your business can dominate its niche with top notch web design.

Don’t Blend In, Stand Out!

When consumers search the internet for fitness programs, or healthy food alternatives, they’re looking for something specific. What many businesses don’t understand is they’re looking for something that is both visually pleasing as well as being informative and entertaining. How is a business to accomplish these lofty goals?

The following ideas can help a business to stand out and distinguish itself as a leader in the fitness and health industries:

• Branded unique website. How many websites rely upon tired templates that freebie sites offer? The same color scheme, the same icons and widgets exist in every single fitness site it seems. Absent a branded scheme offered by some of the larger fitness brands, this seems to be a recurring problem in the industry. The good news is, that for less than businesses imagined, they can step out of that rut and get custom designed website content that reflects their unique brand, spirit, and goals. Personalization speaks to consumers. We all ultimately want to feel like we’re receiving a unique experience when we frequent a business and a customized branded website can offer that experience.

• Easy to use navigation. When consumers visit a website, they’re looking for clean, easy to use web design. As a San Diego web designer, I often see businesses have cluttered their navigation, making it nearly impossible for some users to navigate around the site. How are consumers supposed to find what they need and then convert into a sale if a business makes this difficult for them? A good web designer can clean up a site so that it is easy to use and facilitates conversion.

seo• SEO friendly. Search engines want to feature the best, most relevant content for users. But many businesses offer up websites that are counterproductive to that goal. As search engine algorithms change, so too do the requirements to rank highly. Best practices dictate that web designers should focus on clean code, a variety of content, informative and educational content that is a minimum of 400 words of text per page, and more. Businesses seeking to rank well are encouraged to seek the help of a web design firm who can create a website that takes advantage of these SEO friendly tools and anticipates future changes.

• Social plug ins. These days, a business who isn’t present in social media is stuck in the past. They’re also not able to reach consumers in the places they congregate online. Social media is becoming increasingly important as both a method for consumers to find and evaluate the businesses they consider frequenting, but also as an SEO tool. Search engines are increasingly considering the social signals that indicate a website is valuable. The more people interact and share a business’ social content, the higher they will rate in search engines.

It’s Time to Get Creative!

When it comes to positioning a business online, the trick is to think creatively. Good marketing begins with creative web design. All the top notch marketing efforts in the world won’t be able to make up for website shortcomings. Consumers can be drawn to the website, but will they stay? Will they interact? Will they ultimately convert into paying customers? It’s time to start thinking about the important pieces of branding, positioning, and ultimately marketing a successful fitness and health business. And that begins with creative web design.

– Sarah Hess is CEO and owner of Sarah Hess Designs, a full service San Diego web design firm. Sarah specializes in creating websites and marketing materials for small to mid- size businesses that help to position them as leaders in the marketplace. Many of Sarah’s clients are fitness and health industry clients who have found great success with her team’s dynamic designs supported by responsive internet marketing tools. To connect with Sarah, please visit:

Tech Tools – Guillermo Ortiz

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More Tips From The Experts:

Stay Ahead of the Game by Utilizing Google Trends

googleGoogle trends is a great, free tool from Google that allows you to visually see trends based on google searches. Wondering if there is an increase of searches for a particular natural supplement or health related term? Just do a search and you’ll not only see the historical volume for that keyword, but Google will even predict future search volume! Google will also show keywords related to your searched keyword that are on the rise. This is a great way to find keywords to target with blog posts and capitalize on trending keywords.

– Guillermo Ortiz, Founder of Geek Powered Studios. Geek Powered Studios is an Internet Marketing company based in Austin, TX. They provide search engine optimization services, Pay-Per-Click management, and web design.

Tech Tools – Derek Vasconi

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More Tips From The Experts:

youtubeAnyways, my number one tip for improving website rankings on Google and also to improve your Alexa ratings is to focus on making a series of videos for YouTube, submitting them to as many different Video Aggregate sites as possible, and then linking your site to the videos via the video description. It also helps to have the video be something very simple, such as a slideshow of different pages on your website, and be sure to put as your screenshot people will see on YouTube a slide of your website address and phone number if applicable. This has worked countless times for me and my company. Also, Google has placed heavy emphasis on videos showing up in Google searches for companies. In some cases, videos that highlight a company show up even BEFORE the company’s website! Anyways, hope this is enough to get me a mention with my company. It’s really worked super well for me so far.

– Derek Vasconi, CEO of Sakura Publishing, an independent book publishing company located in Hermitage PA

Tech Tools – Diana Barsan

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8 Types Of Content That Increase Engagement On Facebook

By Diana Barsan

facebookWant to boost your Facebook page engagement? The key is sharing valuable content. Typically a Facebook user has 140 friends, is connected to 80 pages, groups and events and has created 90 pieces of content. The more people that interact with your page, the more your page will show up on their Facebook homepage and on their friends’ news feed. This is a great opportunity to reach out beyond just your fans. When writing content for Facebook keep it personable and stick to the formula of 80% value-added content and 20% pitch and marketing.

Here are eight types of content that will get “likes” and comments:

1. Post like a friend, not a dental practice. Humanized language gets better feedback. Press release, rigid-styled writing destroys the potential of patient interaction and risks turning off your fans. Think of ways you can make the content stand out and reach your target audience. Make sure the content you provide is relevant and distinct, and try to avoid complicated words and phrases.

2. Like other pages as a page. Find pages that are related to your practice, even if they are your competition. In order to encourage cross promotion partnerships, share content from these pages, use mentions and tags, and thank these other pages.

3. Use eye-catching images. Visual content is key to increasing interaction on Facebook. Share pictures of office events, conferences, staff, and patients (if they give their consent) accompanied by a short description. Do not post groups of photos all at once. Publish images one at a time or three at a time to get feedback over multiple days or weeks.

4. Celebrate milestones. Make sure you thank your patients and your staff for their support. People like celebrating accomplishments. If you’re celebrating your Facebook fan following, add the milestone to Facebook timeline. To show appreciation to your followers, make a collage, post a video, give away free stuff, or create an exclusive offer. The more creative you get, the better.

5. Best caption contests. This is a fun way to engage your patients to respond to a Facebook post. Choose an intriguing image and ask your fans to give it a title. Announce a winner and give out prizes. Make it a tradition.

6. Talk about Facebook. According to HubSpot research, Facebook is the number one most shareable topic on Facebook. Try to include Facebook mentions that are relevant to the health care industry instead of just posting about Facebook.

7. Celebrate official awareness months. Find creative ways to celebrate commemorative months like National Children’s Dental Health Month, Heart Health Month, Black History Month, Autism Awareness Month, and more.

8. Ask questions. Every time you share something on Facebook, end the post with a simple question. You can use Yes or No, multiple choice, or generate debates with questions. Ask your fans to pick their favorite things, to choose whether a statement is true or false, or to encourage them to rate something from 1 to 10.

– Author Diana Barsan give examples on how to generate more “likeable” content on the Facebook page of a pediatric dentist in Denver!

Tech Tools – Diana Barsan

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5 Reasons Why You Should Have A Facebook Page

By Diana Barsan

facebookAre you using Facebook but think it’s a waste of time because you are not getting any new leads? Are you debating whether to start, or use additional resources to improve your Facebook business page? It’s easy for you to understand how you can use Facebook to interact with your family and friends, but you question the viability of Facebook as main form of professional communication. It’s well known that Facebook is the largest social network on the planet with over 1 billion active monthly users. Just think about it for a second… if you can get your content in front of so many people, isn’t that worth considering?

Here are some convincing facts that will help you shape your decision.

1. Search – Search is an essential reason why businesses have a presence on Facebook. Pages are public and accessible to Search Engines. This is a great opportunity to drive action or traffic to your website. Remember that Google is not the only search engine. Search is fracturing. Facebook, Yelp, YouTube, Twitter, and LinkedIn have become powerful agents of data and user searches. Custom URLs, page names, information about you company and events are all considered as part of Search Engine Optimization (SEO).

2. Reach – Reach is how far you are able to spread your content. The average person has 130 Facebook friends. Your customers are on Facebook, but don’t forget that their friends are there too. So think about how it really works… For example, when you comment on or like an article on a company’s Facebook Page, that comment, as well as the article from that business, may be shown to other people in your network. This means that your reach goes beyond your network of friends. By sharing valuable content and encouraging readers to comment on or like it, you can increase your rates of engagement.

socialnetwork3. Target – Facebook is a great tool to discover who your true target audience is. Facebook can also develop niche markets. Since you don’t explore niche marketing on your main website, Facebook content that speaks to that niche can have a powerful impact. People like your page because they are aware of your company, and want to learn more. While they get familiar with your business, you can collect useful information about their participation. Facebook Insights provides useful information about your fans and their interactions on your page. Through your fans interaction, comments and feedback, you can make better decisions about your business.

4. Humanize your brand – The way businesses communicate with consumers and prospects is rapidly changing. Facebook allows you to engage your customers and get real-time feedback that could improve your business. For this you need to stop selling your products or services and share captivating content. Facebook also helps organizations to build trust and a sense of community.

5. Competition – Are you still debating whether to create a Facebook page for your business? Remember, your competition is one step ahead of you! They realized the benefits of the new ways of customer interaction. While you are struggling with traditional marketing techniques, your competition discovered that the more “likes” your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. Facebook is an essential tool in spreading the word about your company and most importantly it’s free and it’s easy. What’s stopping you from using Facebook to grow your business?

– Guest Author Diana Barsan has written articles for Your Health Journal in the past. She is connected to Prosthetic Illusions, a medical office that uses Facebook to grow their business.

Tech Tools – Steve Phillips

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More Tips From The Experts:

seoCreate a blog for your company’s website and try to publish at least two posts per week. Each post should be helpful, informative and/or entertaining and be at least 300 words. Publish blog posts on a regular basis helps improve traffic, readership, search engine rankings and establishes you as the expert in your industry.

Steve Phillips, Purple Trout, LLC

Tech Tools – Steve Mehr

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Internet Marketing 101 For Health And Fitness Brands

By Steve Mehr, CEO of WebShark360,

successWhen it comes to marketing your health and fitness brand, many business owners get excited and jump right in. We love the spirit and that can do attitude! However, marketing is something you need to sit down and strategize. If you jump in without a plan, you could be wasting good money pursuing tactics that don’t work. Or you could be undermining your marketing efforts with poor choices. Instead of marketing your health and fitness brand blindly, learn the strategies that will get you ahead. In this blog post, we’ll examine the basics of internet marketing for your health and fitness brand.

Internet Marketing 101 for Your Health and Fitness Business

Internet marketing offers health and fitness brands just like yours the opportunity to reach millions of users across the globe. Wouldn’t you love to put your brand front and center on a global stage? If you’re struggling with where to spend your money and to focus your efforts, consider the following tactics:

Start a health and fitness blog! Blogs are very popular draws for consumers. When you write a blog, you have the ability to appeal to a wide variety of consumers across the globe. Try highlighting your products and the healthy lifestyle that goes with them. By writing a blog, business owners are able to attract consumers to their website, increasing their traffic and potential for conversions. Keep those blog posts rolling to support your internet marketing.

Get social! Social media is an excellent way to connect with consumers and to tell the visual story of your health and fitness brand. Some of the top internet marketing traffic sources are social media networks such as Facebook, Pinterest, Twitter, Instagram, and review sites like Yelp. Start your page today and start connecting to your consumers. Use the platform as a space to share your blog posts and pictures of your product in action. Using social media platforms, you’ll be able to reach potentially millions of consumers who may be interested in your health and fitness products.

Engage in email marketing. Email marketing isn’t necessarily intuitive, but it can provide the impetus for consumers to log onto your site and buy buy buy. Generally, businesses collect email addresses on their own or they pay other businesses which provide the leads for them. Using a tool like Constant Contact, business owners plug in all the information to make their email marketing simple. Programs like Constant Contact allow business owners to compose email marketing mailers, newsletters, and daily deals to draw consumers in and encourage them to purchase. Email marketing is all about personally reaching out to people and encouraging them to buy in language that speaks to the consumer personally.

Use pay per click advertising wisely. Many businesses think that pay per click advertising is what’s going to get them the customers. According to Google, pay per click advertising only accounts for 25% of the clicks on their search engine. Instead of investing all your money in advertising, use it as a supplement to your other internet marketing strategies. This way, you can support each arm of your campaign to gain new customers.

guestblogGuest post! Looking for a great way to spread the word about your business to new crowds of people? Guest post! Guest posting can be an excellent way to gain new traffic to your website and to gain valuable back links that can boost your website’s page ranking in search engines. Additionally, it’s a great way to develop relationships within your industry. Take advantage of these opportunities and reach out to a blogger whose site you admire.

Internet marketing can be an overwhelming experience for business owners at times. But it can also pay off with huge gains in customers and sales. Strategize where you’ll expend your efforts for your health and fitness brand to accomplish your internet marketing goals.

– Steve Mehr is CEO of WebShark360, a premiere internet marketing resource for attorneys and other professional businesses. Based out of Irvine, CA, WebShark360 offers its clients a wide variety of resources including website design, SEO, public relations, content marketing, and advertising. This world class firm caters to its clients and delivers undeniable gains. For more information, visit: or call (800) 939-4850

Tech Tools – Chris Huse

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More Tips From The Experts:

alexalogoMy tips for publishers trying to improve their Alexa ranking would be to find Tech based sites where the vast majority of users work in IT or programming. Alexa uses browser based tracking to determine a site’s traffic ranking. So the more browsers that come across your property, the higher your ranking will be. Sites like Reddit are great to post articles and videos because this site’s core demographic is much more likely to have an Alexa toolbar on their browser. The more you can make your site aware to the online tech community, the better you will fair in Alexa’s eyes.

– Chris Huse, CEO –

Tech Tools – Mik Pam

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Tips From The Experts:

seoOur tip would be to for health related websites it would be great to establish authorship so your search engine listings get a nice boost and establishes you as an expert in the niche. This can be done by associating your Google Plus profile with content on your site by adding this snippet your listings will have a thumbnail image which will improve click through rates.

– Mik Pam,, Online Marketing Director/CEO